Brand Architect: Lead Product Franchises

Bose Corporation

Framingham (MA)

On-site

USD 104,000 - 142,000

Full time

2 days ago

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Benefits offered by this job

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Health benefits

401(k) plan

Employee discount

Job summary

Bose Corporation in Framingham, MA, is seeking a Brand Manager to lead one or more product franchises, shaping strategy, positioning, messaging, and go-to-market activation. The role partners with Product and Engineering to align consumer and brand goals across the lifecycle.

You will translate consumer insights into compelling product narratives, drive lifecycle decisions, and influence future innovation while maintaining Bose's distinctive brand voice and market leadership.

Qualifications

7+ years of experience in brand management or related marketing roles.
Experience owning a brand or product franchise across lifecycle.
Strong strategic marketing capability and cross-functional collaboration.

Responsibilities

Own, shape, and steward product franchise(s) across lifecycle.
Define consumer propositions and product narratives for franchisees.
Lead GTM strategy and activation for launches and updates.
Collaborate with Product and Engineering to align product and brand goals.
Shape positioning, messaging, and proof points to differentiate franchises.
Partner with Brand Strategy and cross-functional teams to strengthen Bose's brand health.