Lead, In-House Programmatic Display & Video

Groundworks Operations, LLC; Dallas (TX); Sur place; USD 155 000 - 195 000; Plein temps

Avantages offerts par ce poste

Competitive pay

Ownership opportunities

Leadership development

Benefits package

Top workplace culture

Résumé du poste

Groundworks seeks a Director, Programmatic Display & Video to build our in-house programmatic function from the ground up in Irving, TX. Lead DSP selection, data integrations, audience targeting, measurement, and scaling investment with a hands-on approach.

You will own budgeting, bid management, and testing while growing a small team of programmatic buyers, reporting to Performance Marketing leadership. Onsite role with strong growth potential.

Qualifications

• 7+ years of hands-on programmatic media buying experience.
• Experience building or substantially scaling an in-house programmatic function.
• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar).
• Strong understanding of display, video, and native formats including deal types.
• Experience with audience strategy, including first-party data activation.
• Strong analytical skills; Excel required, SQL a plus.
• Experience partnering with analytics teams on incrementality or lift measurement.
• Strong communication skills: translate platform performance for senior leadership.

Responsabilités

• Lead build-out of programmatic media in-house, including DSP selection, setup, and onboarding of data/measurement integrations.
• Personally build and launch campaigns within DSPs with line items and audience targeting.
• Set programmatic strategy across display, video and native and execute hands-on.
• Own budget pacing and bid management in platforms with real-time adjustments.
• Build and refine audience strategy using first-party data and third-party segments.
• Establish measurement and attribution in collaboration with analytics.
• Create and execute a testing roadmap for creative, audience, and channel mix.
• Hire and eventually lead a small programmatic team while staying hands-on.
• Regularly report performance and roadmap to Performance Marketing leadership.

Connaissances

Programmatic media buying

In-house build

DSP platforms

Analytical skills

Leadership

Communication skills

Data analysis

Outils

Excel

SQL

Description du poste

Groundworks seeks a Director, Programmatic Display & Video to build our in-house programmatic function from the ground up in Irving, TX. Lead DSP selection, data integrations, audience targeting, measurement, and scaling investment with a hands-on approach.

You will own budgeting, bid management, and testing while growing a small team of programmatic buyers, reporting to Performance Marketing leadership. Onsite role with strong growth potential.