Director, Programmatic Display & Video

Groundworks Operations, LLC; Dallas (TX); On-site; USD 155,000 - 195,000; Full time

Benefits offered by this job

Competitive pay

Ownership opportunities

Leadership development

Benefits package

Top workplace culture

Job summary

Groundworks seeks a Director, Programmatic Display & Video to build our in-house programmatic function from the ground up in Irving, TX. Lead DSP selection, data integrations, audience targeting, measurement, and scaling investment with a hands-on approach.

You will own budgeting, bid management, and testing while growing a small team of programmatic buyers, reporting to Performance Marketing leadership. Onsite role with strong growth potential.

Qualifications

• 7+ years of hands-on programmatic media buying experience.
• Experience building or substantially scaling an in-house programmatic function.
• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar).
• Strong understanding of display, video, and native formats including deal types.
• Experience with audience strategy, including first-party data activation.
• Strong analytical skills; Excel required, SQL a plus.
• Experience partnering with analytics teams on incrementality or lift measurement.
• Strong communication skills: translate platform performance for senior leadership.

Responsibilities

• Lead build-out of programmatic media in-house, including DSP selection, setup, and onboarding of data/measurement integrations.
• Personally build and launch campaigns within DSPs with line items and audience targeting.
• Set programmatic strategy across display, video and native and execute hands-on.
• Own budget pacing and bid management in platforms with real-time adjustments.
• Build and refine audience strategy using first-party data and third-party segments.
• Establish measurement and attribution in collaboration with analytics.
• Create and execute a testing roadmap for creative, audience, and channel mix.
• Hire and eventually lead a small programmatic team while staying hands-on.
• Regularly report performance and roadmap to Performance Marketing leadership.

Skills

Programmatic media buying

In-house build

DSP platforms

Analytical skills

Leadership

Communication skills

Data analysis

Tools

Excel

SQL

Job description

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset - their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you're starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success.

Job Purpose

The Director, Programmatic Display & Video is responsible for building Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven. The ideal candidate has done this before: built or significantly scaled a programmatic function in-house, and wants to do it again without an agency layer in between them and the platforms. This role will lead a team over time, but leads by staying in the work.

Duties and Responsibilities

• Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations
• Personally build and launch campaigns directly within the DSP(s) - line items, creative setup, inventory/deal selection, and audience targeting - rather than directing an agency to do so
• Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day
• Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle
• Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow
• Establish measurement and attribution for programmatic - partnering with analytics
• Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out these tests
• Take extreme ownership of performance - proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction
• Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery
• Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows
• Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales - while remaining hands-on in the platforms alongside them
• Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership
• Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

Qualifications

• 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience
• Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding
• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred
• Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange)
• Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches
• Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus)
• Experience partnering with analytics teams on incrementality or lift measurement
• Strong communication skills: able to translate platform-level performance into a clear business narrative for senior leadership

Working Conditions

This role is onsite in our corporate office in Irving, TX. The salary range for this role is $155,000-$195,000. Salary is based on experience. Regular use of computers, telephones, and standard office equipment. Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel. May require flexibility in work hours to support multiple North American time zones. Frequent interruptions and changing priorities requiring adaptability and effective time management. High volume of communication through phone, email, messaging platforms, and scheduling systems. May require occasional work outside standard business hours to support field operations and customer needs.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture

We take pride in our exceptional growth- because it means that we've built our company and solutions on a rock-solid foundation. Every day, every employee has the opportunity to play an impactful role in changing an industry, setting a new standard, and delivering solutions that our customers love. True to our values, we've done the right things from the beginning, setting the stage for an even brighter future. Join us as we charge ahead!