Director, In-House Programmatic Display & Video

Groundworks, LLC; Irving (TX); On-site; USD 155,000 - 195,000; Full time

Benefits offered by this job

Employee Ownership Opportunities

Industry Leading Training Programs

Competitive Pay & Benefits

Top Workplace Culture

Job summary

Groundworks, LLC in Irving, TX is seeking a Director, Programmatic Display & Video to build Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle from DSP selection to audience targeting, with a hands-on approach.

You will lead a team over time, set strategy across display, video and native, manage budgets, and establish measurement and attribution in partnership with analytics.

Qualifications

• 7+ years of hands-on programmatic media buying experience.
• Experience building or scaling an in-house programmatic function.
• Deep expertise in at least one major DSP (The Trade Desk or DV360).
• Strong understanding of display, video, and native including deal types.
• Experience with audience strategy and first-party data activation.
• Strong analytical skills; Excel required; SQL a plus.
• Experience partnering with analytics teams on incrementality or lift measurement.
• Strong communication skills for senior leadership.

Responsibilities

• Lead build-out of in-house programmatic media, DSP setup and onboarding.
• Personally launch campaigns directly within DSPs with hands-on execution.
• Set programmatic strategy across display, video, and native and execute against it.
• Own budget pacing and bid management in platforms, adjusting in real time.
• Build and refine audience strategy using first-party data and privacy-conscious targeting.
• Establish measurement and attribution for programmatic with analytics.
• Build a testing roadmap for creative, audience, and channel/inventory mix, and execute tests.
• Hire, onboard, and eventually lead a small team of programmatic buyers while remaining hands-on.
• Represent programmatic performance and roadmap in regular leadership reporting.
• Stay ahead of programmatic industry shifts and surface opportunities to the team.

Skills

Programmatic media buying

In-house programmatic build

DSP expertise

Display/Video/Native knowledge

Audience strategy & first-party data

Analytical skills (Excel)

SQL knowledge

Executive communication

Tools

The Trade Desk

DV360

Job description

Groundworks, LLC in Irving, TX is seeking a Director, Programmatic Display & Video to build Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle from DSP selection to audience targeting, with a hands-on approach.

You will lead a team over time, set strategy across display, video and native, manage budgets, and establish measurement and attribution in partnership with analytics.