Programmatic Growth Lead — Digital Media Strategy

Quigley-Simpson; Los Angeles (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

Quigley-Simpson in Los Angeles is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across display, video, and CTV. You will drive awareness and acquisition, collaborating with clients and a team of media champions to meet business goals.

Day-to-day responsibilities include programmatic thought leadership, data/audience strategy development, testing oversight, and vendor relations.

Qualifications

• 2–3 years of direct programmatic platform media buying.
• Hands-on knowledge of DSP platforms (Trade Desk, DV360).
• Proficiency in Excel (Pivot Tables, VLookups, etc.).
• Active interest and understanding of online advertising industry trends.
• Strong understanding of optimization levers and testing approaches across media buying platforms.
• Excellent communication skills, verbal and written, for client relationships and cross-team collaboration.
• Great analysis skills and data-driven decision making.
• Adept at leading a team and partnering across departments.

Responsibilities

• Provide programmatic thought leadership and execution strategy across agency lines of business.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee testing plans.
• Maintain and grow relationships with media vendors and stay current on platform updates.
• Handle daily campaign optimizations and manage pacing and budget.
• Assist in the development of client-facing campaign performance reports.
• Assess inventory availability and propose new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign documentation for launch.
• Traffic campaign tags into DSPs and ad-serving platforms.
• Participate in cross-channel planning and project management.

Skills

Programmatic buying

DSP platforms

Excel

Digital advertising trends

Optimization strategies

Communication skills

Data analysis

Team leadership

Tools

Trade Desk

DV360

Job description

Quigley-Simpson in Los Angeles is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across display, video, and CTV. You will drive awareness and acquisition, collaborating with clients and a team of media champions to meet business goals.

Day-to-day responsibilities include programmatic thought leadership, data/audience strategy development, testing oversight, and vendor relations.