Lead Gen Specialist: Build Pipelines & Campaigns

Destaco; Madison, Northern (IN, KY); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Destaco is seeking a Lead Generation Specialist to work onsite in Madison, Indiana. You will research, identify and qualify prospects, input leads into CRM, and collaborate with marketing to drive targeted campaigns that feed the sales funnel.

The ideal candidate has a marketing or communications background, 3+ years in a customer-focused role, and experience with Salesforce. Strong writing, organization and cross-functional collaboration are essential.

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.
• CRM experience preferably with Salesforce.

Responsibilities

• Prospect sales leads through channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine funnel placement.
• Assist in developing content for inbound lead channels.
• Collaborate with marketing to develop targeted Lead Gen campaigns.
• Manage leads in the pipeline through handoff to sales.
• Support lead generation events and campaigns with partners and distributors.

Skills

Communication

Customer Prospecting

Content Presentation Skills

Organizational Skills

Analytical Skills

Education

Bachelor’s Degree in Marketing or Communications

Tools

Salesforce CRM

Construct Connect

Dodge Report

Job description

Destaco is seeking a Lead Generation Specialist to work onsite in Madison, Indiana. You will research, identify and qualify prospects, input leads into CRM, and collaborate with marketing to drive targeted campaigns that feed the sales funnel.

The ideal candidate has a marketing or communications background, 3+ years in a customer-focused role, and experience with Salesforce. Strong writing, organization and cross-functional collaboration are essential.