Lead Generation Specialist

Scale Army Careers; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

Scale Army is seeking a remote Lead Generation Specialist to transform inbound inquiries into qualified sales opportunities and fuel growth for US-based clients. You will collaborate with BDR and AE teams, manage the pipeline, and optimize outreach sequences using AI tools.

The role emphasizes outbound prospecting, email automation, and CRM accuracy, with a focus on achieving high meeting bookings and conversion rates in a fast-paced environment.

Qualifications

• Minimum 2 years in a B2B sales development or lead generation role.
• Experience with outbound prospecting is a plus.
• Fluent English, with strong written and verbal skills.
• Experience with HubSpot, Instantly, or similar tools for creating and implementing email sequences and automation.
• Comfort using CRM systems and other online sales tools, and skilled at incorporating AI into daily tasks.

Responsibilities

• Inbound Lead Management: quickly engage with inbound leads to qualify them and schedule calls with the sales team.
• Lead Generation: own inbound and outbound lead generation to expand the sales pipeline, using LinkedIn and tools like Apollo and Instantly.
• Email Sequences & Automation: develop, test, and implement targeted email sequences to nurture inbound leads.
• Outbound Outreach & Prospecting: own outbound lead generation via LinkedIn, cold emails, and direct outreach.
• Communication & Follow-ups: proactively follow up with leads to keep them engaged and on track for meetings.
• CRM Management: maintain accurate lead records in HubSpot and report on performance metrics.

Skills

Fluent English

B2B Experience

Email Automation

CRM Proficiency

AI in Sales

Fast Learner

Drive & Dedication

Attention to Detail

Vendors Management

Tools

HubSpot

Instantly

Job description

_ This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. _

About Us

Scale Army is a staffing agency dedicated to connecting international talent with US-based companies. We cover a broad range of positions and industries, from customer support and sales roles to engineering and executive-level positions. We’re hiring for an internal role and we’re looking for a dynamic Lead Generation Specialist to join our team, convert inbound leads into high-value sales opportunities, and fuel our growth.
As a Lead Generation Specialist, you’ll work closely with our BDR and AE teams, helping manage the pipeline, ensuring a smooth sales process, and driving revenue growth.

Career Growth:

This role is perfect for someone looking to develop their sales career with the potential to advance to an Account Executive, Sales Ops, or Management position within the next 3-5 years.

Key Responsibilities

• Inbound Lead Management
  Quickly engage with inbound leads to qualify them and schedule calls with the sales team. Implement new strategies to increase the number of meetings booked and keep the sales pipeline flowing.

• Lead Generation
  Own both inbound and outbound lead generation efforts to expand the sales pipeline.
  Leverage LinkedIn and sales tools (like Apollo and Instantly) for lead prospecting and outreach.

• Email Sequences & Automation
  Develop, test, and implement targeted email sequences to nurture inbound leads.
  Write compelling, personalized, and persuasive emails that drive action.
  Use tools like Instantly to optimize outreach and automate key touchpoints.

• Outbound Outreach & Prospecting
  Own outbound lead generation through LinkedIn, cold emails, and direct prospecting.
  Continuously expand the sales pipeline with new, high-potential leads.

• Communication & Follow-ups
  Proactively follow up with leads to keep them engaged and on track for meetings.
  Handle no-show leads with professionalism, addressing concerns, and rescheduling calls as needed.

• CRM Management
  Maintain accurate and up-to-date lead records in HubSpot.
  Report on performance metrics through CRM and Google Sheets, ensuring visibility and transparency in your results.

What Success Looks Like

• Efficient Email Sequences: Develop email sequences that drive engagement and increase booked meetings.

• High Conversion Rate: Book and hold meetings with a focus on maximizing conversion rates.

• AI Proficiency: Demonstrate mastery of AI tools for sales outreach and pipeline automation.

Qualifications

• Proven B2B Experience: Minimum 2 years in a B2B sales development or lead generation role. Experience with outbound prospecting is a plus.

• Excellent Communication: Fluent English, with strong written and verbal skills.

• Email Automation Proficiency: Experience with HubSpot, Instantly, or similar tools for creating and implementing email sequences and automation.

• Tech-Savvy: Comfortable using CRM systems and other online sales tools, and skilled at incorporating AI into your daily tasks.

• Fast Learner: Ability to quickly master new sales tools, strategies, and systems.

• Drive & Dedication: Motivated to hit targets and thrive in a high‑pressure, fast‑paced environment.

• Attention to Detail & Organization: Strong organizational skills, with an eye for detail in scheduling, follow‑ups, and record‑keeping.

• Vendors: Comfort while managing vendors, constantly improving measured metrics.

Role Details:

• Work Hours: 9 AM - 6 PM EST (US time zones)

• Location: Fully remote; work from anywhere with reliable internet. We will test your internet. You should too.