Lead Generator

ADP, Inc.; Los Angeles (CA); On-site; USD 45,000 - 65,000; Full time

Job summary

ADP, Inc. is seeking a Lead Generator who will identify and qualify potential leads for the sales team. This role involves researching market trends and maintaining a robust pipeline to ensure a steady flow of opportunities.

You will reach out through email, social media, and calls, qualify leads, and track metrics to gauge campaign effectiveness. Strong communication and CRM familiarity are essential. Preferred candidates have experience in digital marketing and can collaborate with

Qualifications

• Must have strong written and verbal communication.
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Responsibilities

• Conduct market research to identify potential leads and audiences.

Skills

Communication skills

Interpersonal skills

Analytical thinking

Education

High school diploma or equivalent

Bachelor's degree in Marketing, Business, or related field

Tools

CRM software

Lead generation tools

Digital marketing tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Lead Generator

2 days ago Requisition ID: 1052

About the Role:

The Lead Generator plays a crucial role in driving the growth of our business by identifying and qualifying potential leads for our sales team. This position involves researching and analyzing market trends to uncover new opportunities and generate interest in our products and services. They will be responsible for developing and maintaining a robust pipeline of leads, ensuring that the sales team has a steady flow of potential clients to engage with. By utilizing various outreach methods, including email campaigns, social media, and networking events, the Lead Generator will help to establish and nurture relationships with prospective customers. Ultimately, the success of this role directly impacts the company's revenue and market presence.

Minimum Qualifications:

• High school diploma or equivalent.
• Proven experience in lead generation or sales support.
• Strong communication and interpersonal skills.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience with CRM software and lead generation tools.
• Familiarity with digital marketing strategies and techniques.

Responsibilities:

• Conduct market research to identify potential leads and target audiences.
• Utilize various lead generation tools and platforms to gather contact information.
• Engage with potential leads through email, phone calls, and social media outreach.
• Qualify leads based on established criteria and pass them to the sales team.
• Track and report on lead generation metrics to assess the effectiveness of strategies.

Skills:

The required skills for this role include strong communication abilities, which are essential for effectively engaging with potential leads and conveying the value of our offerings. Analytical skills are also important, as the Lead Generator will need to assess market data and identify trends that can inform lead generation strategies. Familiarity with CRM software will be utilized daily to manage and track leads, ensuring that no opportunities are missed. Preferred skills, such as experience in digital marketing, will enhance the candidate's ability to create targeted outreach campaigns that resonate with potential clients. Overall, a combination of these skills will enable the Lead Generator to contribute significantly to the company's growth and success.