Lead Generation Manager

Medical Informatics Engineering; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Medical Informatics Engineering is seeking a proactive Lead Generation Manager to enhance growth through effective lead generation strategies. This role involves collaborating with various teams, managing lead pipelines, and leveraging tools like HubSpot to engage high-value prospects, particularly in the healthcare sector. Join us for a dynamic work environment and comprehensive benefits.

Benefits

Competitive compensation

Comprehensive benefits package including medical/dental/vision insurance

401k with company match

Paid-Time off

Quarterly bonus program

Flexible work schedule

Remote work

Qualifications

• Minimum of 5–8 years in B2B lead generation or business development.
• Experience in healthcare IT or SaaS preferred.
• Proficient with HubSpot for prospecting and tracking.

Responsibilities

• Research and identify potential lead sources within target industries.
• Build and maintain a pipeline of qualified prospects.
• Collaborate with marketing and sales teams to develop lead strategies.

Skills

B2B lead generation

Business development

Strong communication skills

Organizational skills

Goal-oriented

Proven ability to engage executive-level prospects

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

HubSpot

Job description

We are seeking a proactive and results-driven Lead Generation Manager to join our team. The ideal candidate will have a strong background in B2B lead generation and business development, a passion for connecting with enterprise clients, and a commitment to driving growth through a data-driven approach. In this role, you will be responsible for fueling our sales pipeline by identifying, targeting, and generating engagement from high-value prospects across multiple industries.

Company Overview

We provide solutions that make a meaningful difference in healthcare. Founded in 1995, MIE serves as the innovation engine for business units that serve hospitals and health systems, physician practices, Fortune 500 employers, government agencies, and consumers. MIE’s web-based health information technology platform is helping physicians, nurses, and administrators make a meaningful difference in healthcare delivery across the globe

Key Responsibilities

• Research and identify potential lead sources/leads within target industries, including corporations, health systems, universities, and government agencies.
  
  

• Build and maintain a pipeline of qualified prospects using tools like LinkedIn, HubSpot, and other lead databases.
  
  

• Collaborate with marketing and sales teams to develop strategies to identify and initiate contact with potential clients to set up discovery meetings.
  
  

• Develop and execute targeted messaging and lead-generation campaigns that resonate with ideal customer profiles.
  
  

• Implement and manage a variety of lead generation campaigns, including outbound, inbound, ABM, and drip strategies.
  
  

• Work closely with the sales team to manage lead progression (MQL to SQL to opportunity) and ensure accurate tracking.
  
  

• Track performance metrics, analyze results, and refine strategies to improve lead quality, conversions, and campaign effectiveness.
  
  

• Prepare and deliver regular pipeline and performance reports to leadership and executive stakeholders, including board-level reporting.
  
  

• Stay current on industry trends, competitor activity, and the evolving needs of enterprise organizations.
  
  

Required Qualifications

• Education: Bachelor’s degree in marketing, business, communications, or a related field.
  
  

• Experience: Minimum of 5–8 years in B2B lead generation or business development, ideally within enterprise or complex sales environments, preferably in healthcare IT or SaaS.
  
  

• Skills:
  
  

  • Strong track record of successful lead generation with demonstrated achievement of KPIs
    
    

  • Proven ability to identify and engage executive-level prospects in large organizations
    
    

  • Expertise using HubSpot for prospecting, tracking, and reporting
    
    

  • Strong written and verbal communication skills
    
    

  • Excellent organizational skills and the ability to manage multiple campaigns concurrently
    
    

  • Self-directed and goal-oriented with the ability to thrive in a remote environment
    
    

• Certifications: None required
  
  

Preferred Qualifications

• Experience in the healthcare or health IT industry
  
  

• Familiarity with occupational health, employee wellness, and/or electronic health record solutions
  
  

• Background in selling or supporting SaaS products targeting enterprise clients
  
  

• Understanding of marketing automation and data enrichment tools
  
  

• Familiarity with AI-driven sales tools and techniques
  
  

• Experience with international markets
  
  

Why Join Us?

At MIE and Enterprise Health, we offer more than just a job. We provide an environment where innovative thinking is encouraged, teamwork is valued, and growth is fostered. Our comprehensive benefits package includes:

• Competitive compensation

• Comprehensive benefits package including medical/dental/vision insurance

• 401k with company match

• Paid-Time off

• Quarterly bonus program

• Flexible work schedule

• Remote work

Medical Informatics Engineering and Enterprise Health are equal-opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.