Lead Generator

Wound Care Advantage; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a leading healthcare company as a Lead Generator, responsible for identifying and engaging potential partners to enhance their wound care services. This full-time position offers substantial growth opportunities and the chance to make a real impact in the healthcare industry. You'll collaborate with sales teams and actively manage leads while enjoying a supportive work-life balance.

Benefits

Multiple health plan options

Excellent company culture promoting work-life balance

Advancement and growth opportunities

On-the-job training

Educational reimbursement

Generous time off package

Employee Assistance Program

Paid volunteer days

Qualifications

• Strong skills in engaging with potential clients and C-suite contacts.
• Experience in provider networks or related fields preferred.
• Familiarity with outpatient wound care or hospital services preferred.

Responsibilities

• Generate and manage leads targeting hospitals and outpatient healthcare organizations.
• Collaborate with the sales team on lead generation strategies.
• Maintain accurate lead records in the sales CRM.

Skills

Interpersonal skills

Relationship-building

Communication skills

Research skills

Organizational skills

Education

Experience in healthcare business development

Tools

Google Workspace

Job description

To make a difference in saving lives?
Work-Life Balance?
The chance to grow professionally?

If so, Wound Care Advantage is the place to be!

Please Note: This position requires that you reside in the United States and be legally eligible to work in the U.S.

This is a full-time, Monday through Friday position, scheduled for 40 hours per week. We value growth, this role offers bonus potential and room to grow within the organization.

JOB SUMMARY:

The Lead Generator at Wound Care Advantage (WCA) is responsible for generating and managing qualified business opportunities by identifying, sourcing, and engaging potential healthcare partners. This role plays a critical part in the early stages of the sales process by creating and nurturing leads that align with WCA’s wound care service model. The Lead Generator will manage new lead activities, including cold outreach and follow-up on inbound inquiries, and work collaboratively with the sales team to move prospects through the sales pipeline. Success in this role requires strong judgment, persistence, and the ability to work cross-functionally with various departments to support overall business development goals.

KEY JOB AREA: TASKS, DUTIES, AND RESPONSIBILITIES

• Coordinate with the sales team to develop and execute lead generation strategies targeting hospitals and outpatient healthcare organizations.
• Research and identify potential leads via WCA campaigns, referrals, cold outreach, and healthcare databases. As well as organizing and appropriately responding to presented leads.
• Assess lead suitability based on predefined WCA criteria including service needs, program models, and geographic fit.
• Schedule and coordinate discovery calls between qualified prospects and the sales team to ensure seamless handoff and continued alignment throughout the sales pipeline.
• Maintain accurate lead records and activity logs in the sales CRM (calls, emails, meetings).
• Collaborate with Marketing on outreach campaigns.
• Prepare reports tracking lead performance and conversion trends.
• Conduct initial due diligence on all leads to ensure compatibility with WCA’s mission, operational standards, and strategic goals.
• Maintain relationships with prospective partners until handoff or disqualification.
• Participate in strategic discussions regarding market trends and business development opportunities, with the ability to communicate results to the C-Suite.
• Perform other duties as assigned

QUALIFICATIONS

• Strong interpersonal and relationship-building abilities in order to engage with potential clients and C-suite contacts.
• Experience in healthcare business development, provider networks, or a related field preferred.
• Strong familiarity with the healthcare system, particularly outpatient wound care or hospital services preferred.
• Familiarity with sales processes and a desire to contribute to the sales pipeline.
• Self-starter who is organized, detail-oriented, and goal-driven.
• Proficient with electronic documentation, Google Workspace and developing activity reports.
• Ability to research target markets and analyze lead data.
• Available for minimal travel.
• Excellent written and verbal communication skills with internal teams, including C-Suite.

** WHEN SUBMITTING YOUR RESUME, YOU MUST INCLUDE A COVER LETTER IN ORDER TO BE CONSIDERED**

WHAT CAN WE DO FOR YOU?

• Multiple health plan options for you and your dependents.
• Excellent Company Culture that Promotes Work Life Balance
• Advancement and Growth Opportunities
• On the Job Training
• Opportunities for Educational Reimbursement
• Generous Time Off package, including: Up to 9 Days of Paid Sick Leave, 3 weeks of PTO, 7 Paid Holidays per year, 5 Float days per year, and 4 Volunteer Days.
• Additionally, a company, we are pro-active members of the community, and offer our FT employees 4 volunteer days per year. Get paid to contribute to a cause you believe in!
• Employee Assistance Program- We understand that life happens, our EAP program offers real support for real life problems.
• …and so much more!

Check out our Blog link below to learn more about why you want to work with us!
https://thewca.com/2022/04/13/the-best-place-to-work-in-wound-care/

About the company

We are advocates for the financial independence of partner hospitals and the rapid healing of the patients they serve.

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