Lead Generation Manager (LinkedIn channel)

Intellectsoft; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading software development company is seeking an Outbound Marketing Manager to enhance their LinkedIn marketing efforts. The ideal candidate will possess strong skills in B2B marketing, be comfortable analyzing campaign metrics, and have experience in customizing outreach strategies. Responsibilities include optimizing lead generation campaigns and collaborating closely with sales teams. Remote work options and excellent perks are offered to promote a balanced work-life environment.

Benefits

35 paid absence days per year

Health insurance compensation

Depreciation coverage for personal laptop usage

Udemy courses of your choice

Regular soft-skills training

Excellence Centers meetups

Qualifications

• 3+ years in B2B marketing targeting C-suite.
• Upper-Intermediate spoken English and Ukrainian.

Responsibilities

• Plan, execute, and optimize LinkedIn campaigns.
• Analyze LinkedIn key performance metrics.
• Collaborate with Sales and Marketing teams.

Skills

B2B marketing

Lead generation

LinkedIn Sales Navigator

Analysis of KPIs

Account-based marketing

Communication (English, Ukrainian)

Tools

CRM tools

LinkedIn Ads instruments

Job description

Intellectsoft is a software development company delivering innovative solutions since 2007. We operate across North America, Latin America, the Nordic region, the UK, and Europe.We specialize in industries like Fintech, Healthcare, EdTech, Construction, Hospitality, and more, partnering with startups, mid-sized businesses, and Fortune 500 companies to drive growth and scalability. Our clients include Jaguar Motors, Universal Pictures, Harley-Davidson, Qualcomm, and London Stock Exchange.Together, our team delivers solutions that make a difference. Learn more atwww.intellectsoft.net

Bring your skills and experience to a dynamic software development company as an Outbound Marketing Manager. We are rapidly expanding into key markets to empower businesses worldwide and seek a strong planner with a results-driven mindset who can help us grow our LinkedIn marketing channel.

• 3+ years of experience in B2B marketing with C-suite as a target audience.
• 3+ years of experience using LinkedIn as an outbound lead generation channel.
• Experience in Custom software development, Outsourcing, or IT business domains.
• Strong understanding of LinkedIn Sales Navigator and LinkedIn automation tools.
• Deep understanding of LinkedIn funnel metrics with the ability to analyze KPIs and reports to track results and derive insights.
• Familiarity with CRM tools and lead tracking software.
• Experience using LinkedIn as an inbound lead generation channel.
• Experience with LinkedIn Ads instruments.
• Familiarity with account-based marketing (ABM) and multi-channel outreach strategies.
• At least Upper-Intermediate level of spoken English and Ukrainian

Responsibilities

• Plan, execute, and optimize LinkedIn campaigns to drive qualified leads and sales opportunities.
• Analyze and report on LinkedIn key performance metrics, including lead volume, conversion rates, and channel performance.
• Collaborate with the Sales and Marketing teams to leverage marketing automation and CRM tools to automate and optimize lead flow and track campaign performance.
• Build and manage a pipeline of qualified leads and ensure smooth handoff to the sales team.
• Develop personalized outreach strategies, including crafting compelling connection requests, follow-ups, and messages tailored to client pain points and needs.
• Continuously refine lead generation strategies through data-driven decision-making.
• Explore and implement automation tools to streamline workflows and enhance efficiency.

• 35 paid absence days per year for the work-life balance
• Health insurance compensation
• Depreciation coverage for personal laptop usage for project needs
• Udemy courses of your choice
• Regular soft-skills training
• Excellence Сenters meetups