Email Lead Generation Specialist

Motion Recruitment Partners LLC; Birmingham (AL); Remote; USD 60,000 - 85,000; Full time

Job summary

A leading marketing firm is seeking a highly experienced professional to specialize in Email Lead Generation Marketing. This role focuses on using Klaviyo to create effective campaigns aimed at driving clicks and conversions. Candidates should possess strong CRM skills, preferably with Dynamics 365, and must have a proven ability to design strategies that nurture leads effectively through the sales funnel. Remote work is an option, and the contract has the potential for conversion to a full-time position.

Qualifications

• 5+ years experience in email marketing.
• Expertise in creating effective drip campaigns.
• Familiarity with lead scoring and CRM tools.

Responsibilities

• Develop and optimize email lead generation campaigns.
• Create and manage targeted drip campaigns.
• Monitor and analyze campaign performance.

Skills

Klaviyo

CRM and CMS experience

MS Office Suite

Education

Bachelor Degree

Tools

MS Dynamics

Job description

We are seeking a highly experienced professional with a strong background in Email, Paid, and Lead Generation Marketing, as well as CRM expertise. The ideal candidate will have a proven track record in using Klaviyo to craft effective email lead generation campaigns that drive clicks and conversions, with extensive experience in drip campaigns. Familiarity with lead scoring is a plus. A background in CRM, particularly with Dynamics 365, is highly preferred. This role does not require expertise in Google paid ads or generalist marketing skills. The primary focus will be on creating targeted email strategies that generate high-quality leads and effectively nurture them through the sales funnel.

This position has the potential to convert to a full-time employee and is open to remote candidates.

Contract Duration: 6 months plus

Required Skills & Experience

• Klaviyo
• MS Office Suite
• CRM and CMS experience

Desired Skills & Experience

• MS Dynamics is a plus
• Bachelor Degree
• 5+ years experience
• Load leading into the CMS

What You Will Be Doing

Daily Responsibilities

• Develop, implement, and optimize email lead generation campaigns to drive engagement and conversions.
• Create and manage drip campaigns to nurture leads through the sales funnel.
• Design and execute targeted email marketing strategies to generate high-quality leads.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.
• Collaborate with sales and marketing teams to align email campaigns with overall lead generation strategies.
• Leverage CRM tools (preferably Dynamics 365) to manage and segment leads effectively.
• Score and prioritize leads to optimize follow-up and conversion efforts.