Lead Generation & Email Marketing Expert

Techstreet Solutions Private Limited; United States; Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary + incentives

Opportunity for international exposure

Flexible work setup

Job summary

Techstreet Solutions Private Limited is seeking a Lead Generation & Email Marketing Expert to drive new business opportunities in international B2B markets. The role involves generating qualified leads, planning and executing email marketing campaigns, and collaborating with the sales team. Candidates should have 2–4 years of experience in lead generation and email marketing, with strong knowledge of lead generation tools and CRM systems. A flexible work setup is available, along with competitive salary plus incentives based on lead conversion.

Qualifications

• 2–4 years of proven experience in international B2B lead generation and email marketing.
• Strong knowledge of lead-gen tools and CRM systems.
• Excellent email copywriting skills and understanding of global email compliance laws.

Responsibilities

• Generate qualified B2B leads from international markets.
• Plan and execute targeted email marketing campaigns.
• Research and identify potential clients.
• Collaborate with sales team on handovers of marketing qualified leads.

Skills

International B2B lead generation

Email marketing

Lead-gen tools

Excellent written communication

Tools

LinkedIn Sales Navigator

Mailchimp

HubSpot

Salesforce

Job description

We promise you an inclusive work environment where you will fall in love with challenging as well as getting challenged.

Lead Generation & Email Marketing Expert

We are looking for a skilled Lead Generation & Email Marketing Expert with proven experience in international B2B markets to drive new business opportunities and support our sales pipeline.

Key Responsibilities

Generate qualified B2B leads from international markets (US, Europe, Middle East, APAC, etc.) for IT software and web solutions.

Plan, create, and execute email marketing campaigns targeted at decision-makers (CXOs, IT heads, Procurement, etc.).

Research and identify potential clients using platforms like LinkedIn Sales Navigator, Apollo, ZoomInfo, and industry databases.

Build and manage verified contact databases while ensuring GDPR/CAN-SPAM compliance.

Craft compelling outreach emails with personalized messaging to improve open, reply, and conversion rates.

Collaborate with the sales team to hand over Marketing Qualified Leads (MQLs) for follow-up.

Track, analyze, and optimize campaign performance (open rates, CTR, conversion ratio, pipeline contribution).

Implement A/B testing and automation workflows to improve campaign ROI.

Stay updated on international market trends and lead generation strategies for IT/software services.

Requirements

2–4 years of proven experience in international B2B lead generation and email marketing (IT/software/web industry preferred).

Strong knowledge of lead-gen tools: LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, etc.

Hands-on experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or SendGrid.

Excellent written communication and persuasive email copywriting skills.

Familiarity with CRM systems (Zoho, HubSpot, Salesforce, etc.).

Understanding of global email compliance laws (GDPR, CAN-SPAM, etc.).

Results-driven mindset with the ability to meet lead generation and conversion targets.

Preferred Skills

Experience working with IT service companies, SaaS, or digital agencies.

Knowledge of outbound marketing, cold outreach, and marketing automation.

Basic understanding of SEO, paid ads, and content-driven lead generation.

What We Offer

Competitive salary + incentives based on lead conversion.

Opportunity to work with international clients in multiple geographies.

A dynamic and growth-focused environment with global exposure.

Flexible work setup (Remote/Hybrid options available).