Lead Generation Director — Remote Growth Leader

Affinitiv; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with employer contribution

Paid Time Off

Job summary

Affinitiv, a leading data-driven marketing and software solutions provider for the automotive lifecycle, is seeking a Director of Lead Generation in the United States. This role leads demand generation, owns the funnel strategy, and optimizes multi-channel campaigns (paid search/social/display, content/SEO, webinars, email nurture) to drive qualified leads and a strong pipeline.

You will partner with Sales, RevOps, and Product to craft audiences, scoring, and lifecycle stages, while overseeing

Qualifications

• 5+ years of marketing experience with at least 2+ years in demand generation / performance marketing leadership.
• Proven success driving top-of-funnel lead generation with measurable outcomes.
• Strong knowledge of demand gen funnel mechanics, paid acquisition, and CRM reporting.
• Demonstrated ability to translate performance data into strategy and execution.

Responsibilities

• Lead Generation & Demand Creation (Primary Focus).
• Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline.
• Develop multi-channel campaigns across paid digital, content marketing, SEO, webinars, email nurture, and partnerships.
• Collaborate with Sales, RevOps, and Product to ensure alignment and pipeline impact.
• Manage budgets, vendors, and a team of contributors to execute campaigns.

Skills

Demand generation

Marketing analytics

Paid acquisition

CRM reporting

Budget management

Cross-functional leadership

ABM awareness

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Affinitiv, a leading data-driven marketing and software solutions provider for the automotive lifecycle, is seeking a Director of Lead Generation in the United States. This role leads demand generation, owns the funnel strategy, and optimizes multi-channel campaigns (paid search/social/display, content/SEO, webinars, email nurture) to drive qualified leads and a strong pipeline.

You will partner with Sales, RevOps, and Product to craft audiences, scoring, and lifecycle stages, while overseeing