Lead, Digital Marketing Operations – Instruments Division

Stryker; Orlando (FL); Remote; USD 120,000 - 210,000; Full time

Benefits offered by this job

Health benefits

Retirement plans

Stock purchase plan

Job summary

Stryker is seeking an experienced Digital Marketing Operations Manager for the Instruments Division in Orlando. You will lead paid and organic digital strategies, optimize SEO and content, and collaborate across Marketing, EDT and Corporate teams to drive traffic, engagement and ROI.

With 8+ years in marketing and a data-driven mindset, you will set KPI frameworks, measure performance, and stay ahead of evolving platforms and best practices to expand our digital footprint.

Qualifications

• 8+ years in marketing, marketing communications or digital marketing.
• 4+ years with Google Analytics, Adobe Analytics, and social analytics.
• 4+ years applying UX principles to websites and digital experiences.
• 4+ years working with ECM and DXP systems.

Responsibilities

• Lead paid and organic digital marketing strategies across five instruments businesses.
• Drive awareness, traffic and prospect engagement along the customer journey.
• Define KPIs, goals, milestones for digital initiatives.
• Develop KPI strategy, analyze performance and drive optimization.
• Partner with Marketing Communications to refine content and maximise reach.
• Optimize website content and search performance for visibility.
• Advise on media spend to improve ROI.
• Collaborate with cross-functional teams to enable project execution.

Skills

Digital marketing

SEO

Analytics platforms

UX

Content strategy

Education

Bachelor’s degree (any field)

Tools

Adobe Creative Cloud

BrightEdge

AEM

Job description

Stryker is seeking an experienced Digital Marketing Operations Manager for the Instruments Division in Orlando. You will lead paid and organic digital strategies, optimize SEO and content, and collaborate across Marketing, EDT and Corporate teams to drive traffic, engagement and ROI.

With 8+ years in marketing and a data-driven mindset, you will set KPI frameworks, measure performance, and stay ahead of evolving platforms and best practices to expand our digital footprint.