Remote Digital Marketing Operations Leader

NCBioImpact; Charlotte (NC); Remote; USD 103,000 - 222,000; Full time

Job summary

Stryker Corporation is seeking a Digital Marketing Operations Manager for the Instruments Division. This role leads paid and organic digital marketing, SEO and content strategies to expand our digital footprint, increase traffic and convert prospects across multiple brands.

You will work with Marketing, Communications, EDT and Corporate Marketing Operations to turn business needs into effective digital strategies, while applying a data-driven mindset to measure success and optimize ROI.

Qualifications

• Bachelor's degree in any field is required.
• 8+ years’ work experience in marketing, marketing communications, digital marketing or related area.
• 4+ years using digital analytics platforms to measure and optimize marketing performance.
• 4+ years applying UX principles to websites and digital marketing experiences.
• 4+ years working with ECM systems and Digital Experience Platforms.

Responsibilities

• Lead paid and organic digital marketing strategies across the Instruments Division.
• Drive awareness, traffic and prospect engagement through digital channels.
• Define KPIs, success criteria and milestones for digital marketing initiatives.
• Develop KPI strategy, analyze performance and apply insights to decisions.
• Partner with Marketing Communications to refine content strategies and maximize reach.
• Optimize website content and search performance for visibility and traffic.
• Provide strategic recommendations to optimize media spend and ROI.
• Collaborate with cross-functional teams to implement digital strategies.

Skills

Digital marketing

SEO

Analytics platforms

UX design

ECM

DXP

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

BrightEdge

AEM

Adobe Creative Cloud

Job description

Stryker Corporation is seeking a Digital Marketing Operations Manager for the Instruments Division. This role leads paid and organic digital marketing, SEO and content strategies to expand our digital footprint, increase traffic and convert prospects across multiple brands.

You will work with Marketing, Communications, EDT and Corporate Marketing Operations to turn business needs into effective digital strategies, while applying a data-driven mindset to measure success and optimize ROI.