Remote Digital Marketing Operations Lead

Stryker; United States; Remote; USD 103,000 - 222,000; Full time

Job summary

Stryker is seeking a Digital Marketing Operations Manager for the Instruments Division. You will lead and optimize digital marketing efforts to expand the digital footprint, strengthen brand awareness, and connect customers with products.

Collaborate across teams to implement data-driven strategies and stay ahead of platforms and best practices. You will oversee paid and organic marketing, drive traffic, and improve search visibility while measuring success with KPIs.

Qualifications

• Bachelor’s degree in any field is required.
• 8+ years of experience in marketing or related area.
• 4+ years using digital analytics platforms to measure and optimize marketing performance.
• 4+ years applying digital design and user experience (UX) principles to websites and digital marketing experiences.
• 4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).

Responsibilities

• Lead paid and organic digital marketing strategies across the Instruments Division, including SEM and SEO.
• Drive awareness, traffic and prospect engagement across digital channels.
• Define KPIs, goals and milestones for digital marketing initiatives.
• Turn data into action by analyzing performance and optimizing ROI.
• Partner with Marketing Communications to refine content strategies and maximize reach and conversions.

Skills

Marketing experience

Digital analytics

UX principles

ECM / DXP

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Adobe Creative Cloud

BrightEdge

AEM

Job description

Stryker is seeking a Digital Marketing Operations Manager for the Instruments Division. You will lead and optimize digital marketing efforts to expand the digital footprint, strengthen brand awareness, and connect customers with products.

Collaborate across teams to implement data-driven strategies and stay ahead of platforms and best practices. You will oversee paid and organic marketing, drive traffic, and improve search visibility while measuring success with KPIs.