Growth-Driven Digital Marketing Operations Manager

Stryker; Charlotte (NC); On-site; USD 103,000 - 222,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Employee stock purchase plan

Wellbeing program

Job summary

Stryker is seeking a Digital Marketing Operations Manager for the Instruments Division in the United States. You will lead paid and organic digital strategies, optimize SEO, and partner across Marketing Operations to turn business needs into effective digital campaigns.

A data-driven mindset will drive KPI development, performance analysis, and ROI improvements while collaborating with commercial teams to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree required.
• 8+ years’ marketing/communications/digital marketing experience.
• 4+ years using analytics platforms to measure performance.
• 4+ years applying UX principles to digital channels.
• 4+ years with ECM systems and DXPs.

Responsibilities

• Lead paid and organic digital marketing strategies across the Instruments Division (SEM, SEO, campaigns).
• Drive awareness, traffic, and engagement across digital channels.
• Define KPI framework and milestones for initiatives.
• Transform data into actionable marketing decisions and ROI insights.
• Collaborate with Marketing Communications to refine content and reach.
• Optimize website content and search performance for visibility.

Skills

Digital marketing

SEM

SEO

Data-driven

KPI tracking

Cross-functional

Stakeholder mgmt

Analytics tooling

A/B testing

Communication

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

BrightEdge

AEM

Job description

Stryker is seeking a Digital Marketing Operations Manager for the Instruments Division in the United States. You will lead paid and organic digital strategies, optimize SEO, and partner across Marketing Operations to turn business needs into effective digital campaigns.

A data-driven mindset will drive KPI development, performance analysis, and ROI improvements while collaborating with commercial teams to enhance campaign effectiveness.