Digital Marketing Operations Manager (Remote)

Stryker; Charlotte (NC); On-site; USD 103,000 - 222,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Employee stock purchase plan

Wellbeing program

Job summary

Stryker is seeking a Digital Marketing Operations Manager for the Instruments Division in the United States. You will lead paid and organic digital strategies, optimize SEO, and partner across Marketing Operations to turn business needs into effective digital campaigns.

A data-driven mindset will drive KPI development, performance analysis, and ROI improvements while collaborating with commercial teams to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree required.
• 8+ years’ marketing/communications/digital marketing experience.
• 4+ years using analytics platforms to measure performance.
• 4+ years applying UX principles to digital channels.
• 4+ years with ECM systems and DXPs.

Responsibilities

• Lead paid and organic digital marketing strategies across the Instruments Division (SEM, SEO, campaigns).
• Drive awareness, traffic, and engagement across digital channels.
• Define KPI framework and milestones for initiatives.
• Transform data into actionable marketing decisions and ROI insights.
• Collaborate with Marketing Communications to refine content and reach.
• Optimize website content and search performance for visibility.

Skills

Digital marketing

SEM

SEO

Data-driven

KPI tracking

Cross-functional

Stakeholder mgmt

Analytics tooling

A/B testing

Communication

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

BrightEdge

AEM

Job description

What you will do:

As our Digital Marketing Operations Manager for the Instruments Division, you will lead and optimize digital marketing efforts that expand our digital footprint, strengthen brand awareness and connect customers and prospects with our businesses and products. In this role, you will collaborate with stakeholders to oversee paid digital marketing and SEO strategies designed to increase traffic and search visibility, engage site visitors in creative and meaningful ways, nurture prospects and help shorten the sales cycle. You will bring a data-driven mindset to our digital marketing efforts while partnering across Marketing, Communications, EDT and Corporate Marketing Operations to turn business needs into effective digital strategies. You will also serve as a digital marketing subject matter expert, helping the organization stay ahead of evolving platforms, technologies and best practices.

• Lead paid and organic digital marketing strategies across the five businesses within the Instruments Division, including SEM, SEO and campaigns.
• Drive awareness, traffic and prospect engagement, using digital channels to build interest in our offerings and support prospects throughout the customer journey.
• Define how we measure success by establishing clear goals, KPIs, success criteria and milestones for digital marketing initiatives.
• Turn data into action by developing an effective KPI strategy, analyzing performance and using insights to continuously improve marketing decisions and results.
• Partner closely with Marketing Communications to refine content strategies and maximize reach, engagement and conversion.
• Optimize website content and search performance to improve search engine rankings, visibility and organic traffic.
• Maximize the impact of digital investment by providing strategic recommendations that optimize media spend and improve ROI.
• Serve as a digital marketing subject matter expert and strategic thought partner, sharing best practices and partnering with commercial teams to improve campaign effectiveness.
• Troubleshoot digital marketing challenges, partnering as needed to identify root causes, evaluate solutions and recommend a path forward.
• Investigate new digital platforms and technologies brought forward by the Instruments businesses, assessing their potential value, fit with the broader digital ecosystem and alignment with business needs before making recommendations.
• Evaluate emerging marketing technologies and provide strategic recommendations on opportunities that could strengthen our digital marketing capabilities and integrate effectively with existing systems in collaboration with the Corporate team.
• Build strong cross-functional partnerships across Instruments, EDT and Corporate Marketing Operations, advocating for business needs and helping enable successful project execution.

What you need:

• Bachelor’s degree in any field is required for this position.
• 8+ years’ work experience in marketing, marketing communications, digital marketing or related area
• 4+ years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics and social media analytics, to measure and optimize marketing performance.
• 4+ years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences.
• 4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).

Preferred:

• Working knowledge of Adobe Creative Cloud Suite a plus
• Working knowledge of BrightEdge SEO platform
• Exposure to AEM sites preferred

Posted Date: 11/05/2026 This role will be posted for a minimum of 3 days.

United States of America Pay Ranges:

• USN: $102,600 - $171,000 USD Annual
• US5: $107,700 - $179,600 USD Annual
• US10: $112,900 - $188,100 USD Annual
• US15: $118,000 - $196,600 USD Annual
• US20: $123,100 - $205,200 USD Annual
• US30: $133,400 - $222,300 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

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