Lead Digital Analytics & Customer Insights

Mary Dickson; Newark (DE); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Medical, dental, vision and more

Disability insurance

Flexible hybrid working arrangements

Parental leave and tuition programs

On-site fitness centers (Delaware)

Wellness program and EAP

Tuition Reimbursement and Career dev

Job summary

Sallie Mae is seeking a Digital Customer Analytics & Insights Manager in Newark, DE, delivering analytics across digital funnel and customer journeys. You will partner with Product, Marketing, and Brand to shape measurement, run A/B tests, and drive data-led decisions.

You’ll own NPS analytics, build models for planning, and present insights to senior leadership. Flexible hybrid work and a comprehensive benefits package are offered.

Qualifications

• Bachelor's degree in mathematics, statistics, economics, computer science, or related field.
• 5+ years of analytics experience with at least 2 years leading cross-functional projects.
• Strong experience with SAS, SQL, Python, R, or other programming languages.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Responsibilities

• Conduct deep-dive digital analytics to understand customer behavior drivers, funnel drop-offs, and channel performance.
• Partner with Product and Marketing to define digital measurement strategies and track key events.
• Lead A/B testing to identify friction points and improve customer experience.
• Own NPS survey analytics in partnership with Brand team and interpret influencing factors.
• Develop models and forecasts to support business planning and decision-making.
• Present findings to senior leadership to influence strategy.
• Collaborate with cross-functional teams to align with business objectives and inform strategies.
• Ensure data integrity and implement quality control across sources.
• Develop digital performance reporting and dashboards to monitor funnel health and experimentation outcomes.

Skills

Analytics leadership

Cross-functional collaboration

Data storytelling

Problem solving

Communication skills

Education

Bachelor's degree in math/statistics/economics/CS

Master's degree preferred

Tools

Tableau

Power BI

Adobe Analytics

SAS

SQL

Python

R

Job description

Sallie Mae is seeking a Digital Customer Analytics & Insights Manager in Newark, DE, delivering analytics across digital funnel and customer journeys. You will partner with Product, Marketing, and Brand to shape measurement, run A/B tests, and drive data-led decisions.

You’ll own NPS analytics, build models for planning, and present insights to senior leadership. Flexible hybrid work and a comprehensive benefits package are offered.