Digital Customer Analytics & Insights Lead

Sallie Mae, Inc.; Newark (DE); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Comprehensive medical, dental, and vision plans

Flexible hybrid working arrangements

Tuition reimbursement programs

Job summary

A leading student financial services company located in Newark, Delaware, is seeking a Digital Customer Analytics & Insights Manager. This role is pivotal in owning digital application funnel analytics and enhancing the customer journey. The ideal candidate should have a bachelor's degree and over five years of analytics experience, including strong skills in programming languages like SAS and SQL. Benefits include competitive salaries, extensive health coverage, and flexible working arrangements.

Qualifications

• 5+ years of experience in analytics, with at least 2 years managing cross-functional projects.
• Strong experience with SAS, SQL, Python, R, or other programming languages.
• Excellent communication skills, able to present complex data clearly.

Responsibilities

• Conduct deep-dive digital analytics to understand customer behavior and identify opportunities.
• Partner with Product and Marketing teams to define measurement strategies.
• Lead A/B testing to identify friction points and improve customer experience.

Skills

SAS

SQL

Python

R

Data visualization

Education

Bachelor's degree in mathematics, statistics, economics, computer science, or related field

Tools

Tableau

Power BI

Adobe Analytics

Job description

A leading student financial services company located in Newark, Delaware, is seeking a Digital Customer Analytics & Insights Manager. This role is pivotal in owning digital application funnel analytics and enhancing the customer journey. The ideal candidate should have a bachelor's degree and over five years of analytics experience, including strong skills in programming languages like SAS and SQL. Benefits include competitive salaries, extensive health coverage, and flexible working arrangements.