Customer Analytics Manager — Growth & Experience (Hybrid)

Sallie Mae; Newark (DE); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Paid time off

401k with employer match

Health benefits

Job summary

Sallie Mae is seeking a Manager of Customer Business Analytics to drive insights that accelerate growth, optimize performance, and improve customer experiences across the full funnel. You will lead analytical initiatives covering the customer journey from prequalification to conversion and identify opportunities to enhance funnel efficiency and engagement.

The role requires managing cross‑functional projects, presenting findings to senior leadership, and collaborating with multiple departments

Qualifications

• Strong experience with SAS, SQL, Python, R, or other programming languages commonly used in analytics.
• Demonstrated ability to lead and manage projects and deliver high‑quality analytics outputs.
• Excellent communication skills, with the ability to present complex data to stakeholders at all levels.
• Strong problem‑solving and critical thinking skills.
• Demonstrated ability to work collaboratively across departments and functions.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.
• Experience in e‑commerce or retail analytics is preferred.

Responsibilities

• Develop and implement analytical frameworks to uncover insights, improve business performance, and optimize conversion funnels across customer touchpoints.
• Analyze complex data sets to identify patterns, trends and friction points within the prequalification process, application funnel, and broader customer journey that will drive business growth.
• Develop models and forecasts to support business planning and decision‑making.
• Conduct deep‑dive analyses to understand customer behavior drivers, drop‑off points, channel performance, and segmentation opportunities.
• Present findings and recommendations to senior leadership to influence strategic decision‑making.
• Collaborate with cross‑functional teams to understand business objectives and provide insights to inform business strategies.
• Ensure data integrity and accuracy by monitoring data sources and implementation quality control processes.
• Stay up‑to‑date with industry trends and emerging technologies to drive innovation and continuous improvement.

Skills

SAS

SQL

Python

R

Data visualization

Education

Bachelor’s or Master’s degree in mathematics, statistics, economics, computer science, or related field

Tools

Tableau

Power BI

Job description

Sallie Mae is seeking a Manager of Customer Business Analytics to drive insights that accelerate growth, optimize performance, and improve customer experiences across the full funnel. You will lead analytical initiatives covering the customer journey from prequalification to conversion and identify opportunities to enhance funnel efficiency and engagement.

The role requires managing cross‑functional projects, presenting findings to senior leadership, and collaborating with multiple departments