Manager, Digital Customer Analytics & Insights

Mary Dickson; Newark (DE); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Medical, dental, vision and more

Disability insurance

Flexible hybrid working arrangements

Parental leave and tuition programs

On-site fitness centers (Delaware)

Wellness program and EAP

Tuition Reimbursement and Career dev

Job summary

Sallie Mae is seeking a Digital Customer Analytics & Insights Manager in Newark, DE, delivering analytics across digital funnel and customer journeys. You will partner with Product, Marketing, and Brand to shape measurement, run A/B tests, and drive data-led decisions.

You’ll own NPS analytics, build models for planning, and present insights to senior leadership. Flexible hybrid work and a comprehensive benefits package are offered.

Qualifications

• Bachelor's degree in mathematics, statistics, economics, computer science, or related field.
• 5+ years of analytics experience with at least 2 years leading cross-functional projects.
• Strong experience with SAS, SQL, Python, R, or other programming languages.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Responsibilities

• Conduct deep-dive digital analytics to understand customer behavior drivers, funnel drop-offs, and channel performance.
• Partner with Product and Marketing to define digital measurement strategies and track key events.
• Lead A/B testing to identify friction points and improve customer experience.
• Own NPS survey analytics in partnership with Brand team and interpret influencing factors.
• Develop models and forecasts to support business planning and decision-making.
• Present findings to senior leadership to influence strategy.
• Collaborate with cross-functional teams to align with business objectives and inform strategies.
• Ensure data integrity and implement quality control across sources.
• Develop digital performance reporting and dashboards to monitor funnel health and experimentation outcomes.

Skills

Analytics leadership

Cross-functional collaboration

Data storytelling

Problem solving

Communication skills

Education

Bachelor's degree in math/statistics/economics/CS

Master's degree preferred

Tools

Tableau

Power BI

Adobe Analytics

SAS

SQL

Python

R

Job description

What You'll Contribute

As a Digital Customer Analytics & Insights manager, you will own digital application funnel and customer journey analytics to accelerate business growth, optimize performance, and improve customer experiences.

You will lead analytical initiatives in partnership with Product and Marketing teams to deepen understanding of the customer journey across multiple flows and identify opportunities to improve efficiency, engagement, and decision‑making across the organization. You would also partner with Brand team to conduct NPS survey and NPS reporting.

What You'll Do

• Conduct deep‑dive digital analytics to understand customer behavior drivers, funnel drop‑offs, channel performance, and segmentation opportunities across digital journey
• Partner with Product and Marketing teams to define digital measurement strategies, ensuring accurate tracking of customer interactions, key events, and funnel milestones across digital touchpoints
• Lead A/B testing agenda for digital journey to identify friction points and improve customer experience
• Own NPS survey analytics in partnership with Brand team, ensuring appropriate analytics to report franchise‑level NPS scores, and interpretation of internal and external factors affecting NPS scores
• Develop models and forecasts to support business planning and decision‑making
• Present findings and recommendations to senior leadership to influence strategic decision‑making
• Collaborate with cross‑functional teams to understand business objectives and provide insights to inform business strategies
• Ensure data integrity and accuracy by monitoring data sources and implementing quality control processes
• Develop digital performance reporting and dashboards to monitor funnel health, experimentation outcomes, and key digital engagement metric

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

• Minimum: education, skills and experience required.
• Bachelor's degree in mathematics, statistics, economics, computer science, or related field.
• 5+ years of experience in analytics, with at least 2 years of experience managing cross‑functional projects.
• Strong experience with SAS, SQL, Python, R, or other programming languages.
• Demonstrated ability to lead and manage projects and deliver high‑quality analytics outputs.
• Excellent communication skills, with the ability to present complex data in a clear and concise manner to stakeholders at all levels of the organization.
• Strong problem‑solving and critical thinking skills.
• Demonstrated ability to work collaboratively across departments and functions.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Preferred

• Master's degree in mathematics, statistics, economics, computer science, or related field.
• Strong experience with digital analytics, including Adobe Analytics, to analyze web and app customer behavior, funnels, and conversion performance.
• Demonstrated experience in financial services, e‑commerce, retail or consulting is preferred.
• Experience using GenAI for reporting and business analysis.

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing that function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial‑well‑being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short‑term/long‑term disability and basic life insurance
• Flexible hybrid working arrangements
• Paid parental leave and adoption reimbursement programs
• Free access to on‑site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call [phone] and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Summary

Location: Newark, DE

Type: Full time