Lead, Digital Customer Analytics & Insights

SMB Business Development, Inc.; Newark (DE); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary and bonus incentives

Generous PTO and holidays

401(k) with employer match

Comprehensive health insurance

Flexible hybrid working arrangements

Tuition reimbursement

Job summary

SMB Business Development, Inc. is seeking a Digital Customer Analytics & Insights Manager in Newark, Delaware. In this role, you will manage digital application funnel and customer journey analytics, collaborating with Product and Marketing teams to optimize performance and enhance customer experiences. You'll be responsible for leading analytics initiatives, utilizing various tools like SAS, SQL, and Python to drive insights and influence strategic decisions.

The ideal candidate has a Bachelor's degree in a relevant field, 5+ years in analytics, and exceptional communication skills. This position offers a comprehensive benefits package, including competitive salary and flexible hybrid working arrangements.

Qualifications

• 5+ years of experience in analytics, with at least 2 years managing cross-functional projects.
• Demonstrated ability to lead and manage projects and deliver high-quality analytics outputs.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Responsibilities

• Own digital application funnel and customer journey analytics.
• Lead analytical initiatives in partnership with Product and Marketing teams.
• Conduct deep-dive digital analytics to understand customer behavior.

Skills

Analytical skills

Strong communication skills

Problem-solving

Collaboration

Education

Bachelor’s degree in mathematics, statistics, economics, or computer science

Tools

SAS

SQL

Python

R

Tableau

Power BI

Job description

SMB Business Development, Inc. is seeking a Digital Customer Analytics & Insights Manager in Newark, Delaware. In this role, you will manage digital application funnel and customer journey analytics, collaborating with Product and Marketing teams to optimize performance and enhance customer experiences. You'll be responsible for leading analytics initiatives, utilizing various tools like SAS, SQL, and Python to drive insights and influence strategic decisions.

The ideal candidate has a Bachelor's degree in a relevant field, 5+ years in analytics, and exceptional communication skills. This position offers a comprehensive benefits package, including competitive salary and flexible hybrid working arrangements.