Customer Analytics Lead: Growth & Funnel Optimization

Sallie Mae; Town of Newark (WI); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Competitive base salary

Bonus incentives

Generous PTO & holidays

401k with employer match

Medical, dental, vision

Disability insurance

Hybrid work arrangement

Parental leave

Tuition reimbursement

Career development

Wellness program

Job summary

Sallie Mae is seeking a Manager of Customer Business Analytics to drive insights that accelerate growth, optimize performance, and improve customer experiences across the full funnel. You will lead analytical initiatives from prequalification through conversion to improve funnel efficiency and decision-making.

You will develop models, analyze complex data, and present findings to senior leadership while collaborating with teams to align analytics with business objectives and data integrity is

Qualifications

• Strong experience with SAS, SQL, Python, R, or other programming languages commonly used in analytics.
• Demonstrated ability to lead and manage projects and deliver high-quality analytics outputs.
• Excellent communication skills, with the ability to present complex data in a clear and concise manner to stakeholders at all levels of the organization.
• Strong problem-solving and critical thinking skills.
• Demonstrated ability to work collaboratively across departments and functions.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.
• Experience in e-commerce or retail analytics is preferred.

Responsibilities

• Develop and implement analytical frameworks to uncover insights, improve business performance, and optimize conversion funnels across customer touchpoints.
• Analyze complex data sets to identify patterns, trends and friction points within the prequalification process, application funnel, and broader customer journey that will drive business growth.
• Develop models and forecasts to support business planning and decision-making.
• Conduct deep-dive analyses to understand customer behavior drivers, drop-off points, channel performance, and segmentation opportunities.
• Present findings and recommendations to senior leadership to influence strategic decision-making.
• Collaborate with cross-functional teams to understand business objectives and provide insights to inform business strategies.
• Ensure data integrity and accuracy by monitoring data sources and implementing quality control processes.
• Stay up-to-date with industry trends and emerging technologies to drive innovation and continuous improvement.

Skills

SAS

SQL

Python

R

Project leadership

Communication

Education

Math/Statistics degree

Tools

Tableau

Power BI

Job description

Sallie Mae is seeking a Manager of Customer Business Analytics to drive insights that accelerate growth, optimize performance, and improve customer experiences across the full funnel. You will lead analytical initiatives from prequalification through conversion to improve funnel efficiency and decision-making.

You will develop models, analyze complex data, and present findings to senior leadership while collaborating with teams to align analytics with business objectives and data integrity is