Hybrid Customer Analytics Manager: Drive Growth & Experience

SMB Business Development, Inc.; Newark (DE); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salaries

Bonus incentives

Generous PTO and holidays

401k with employer match

Comprehensive medical/dental/vision

Job summary

Sallie Mae is seeking a Manager of Customer Business Analytics to develop insights that accelerate growth, optimize performance, and enhance customer experiences across the full funnel.

You will lead analytical initiatives from prequalification to conversion, identifying opportunities to improve funnel efficiency, engagement, and decision-making. Build models, forecast plans, and present recommendations to executive leadership.

Qualifications

• Strong experience with SAS, SQL, Python, R, or other analytics languages.
• Proven ability to lead cross-functional projects and deliver analytics outputs.
• Excellent communication to present data to stakeholders at all levels.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Responsibilities

• Develop and implement analytical frameworks to uncover insights, improve business performance, and optimize conversion funnels across customer touchpoints.
• Analyze complex data sets to identify patterns, trends and friction points within the prequalification process, application funnel, and broader customer journey that will drive business growth.
• Develop models and forecasts to support business planning and decision-making.
• Conduct deep-dive analyses to understand customer behavior drivers, drop-off points, channel performance, and segmentation opportunities.
• Present findings and recommendations to senior leadership to influence strategic decision-making.
• Collaborate with cross-functional teams to understand business objectives and provide insights to inform business strategies.
• Ensure data integrity and accuracy by monitoring data sources and implementing quality control processes.
• Stay up-to-date with industry trends and emerging technologies to drive innovation and continuous improvement.

Skills

SAS

SQL

Python

R

Tableau

Power BI

Education

Bachelor's degree

Master's degree

Tools

Tableau

Power BI

SQL

SAS

Job description

Sallie Mae is seeking a Manager of Customer Business Analytics to develop insights that accelerate growth, optimize performance, and enhance customer experiences across the full funnel.

You will lead analytical initiatives from prequalification to conversion, identifying opportunities to improve funnel efficiency, engagement, and decision-making. Build models, forecast plans, and present recommendations to executive leadership.