Lead Customer Storytelling & Advocacy

Cloudflare, Inc.; United States; Hybrid; USD 221,000 - 304,000; Full time

Job summary

Cloudflare, Inc. seeks a visionary storyteller to reinvent how customer impact is presented. You will interview customers, translate complex security and network concepts into clear stories for executives and engineers, and own multiple major storytelling projects.

You will lead video, case studies, and campaigns, build AI-enabled workflows to scale storytelling, collaborate across Sales, Product, Marketing, and Legal, and raise the production bar with a data-driven approach.

Qualifications

• 10-15 years of experience in one or more of: Developer Relations, Product Marketing, Customer Marketing, Journalism, or Video Production.
• Bachelor's degree or equivalent experience.
• Experience producing stories with enterprise customers.
• Ability to explain complex technical products to business and technical audiences.
• Experience producing video and live or stage content from start to finish.
• AI in daily work: use AI tools for writing, research, or production.

Responsibilities

• Interview customers and find the story: Learn what problem they had and what changed after solving it.
• Explain the technology in simple terms: Make topics like Zero Trust or Workers AI accessible.
• Lead a few big moments each year: Own major storytelling projects.
• Come up with ideas that get noticed: Pitch creative concepts with impact.
• Try new formats: Pilot documentaries, live builds, social video, podcasts.
• Set the quality standard: Define good storytelling across formats.
• Supply executives with stories: Provide stories and proof points for keynotes and meetings.
• Work across teams to get stories approved: Coordinate with Sales, Product, Marketing, Comms, Legal.
• Use AI to scale: Build repeatable AI workflows for spotting candidates and producing variants.
• Track results: Measure impact and guide future investments.

Skills

Technical fluency

Enterprise storytelling

Reporter and editor instincts

Creative judgment

Production leadership

Executive presence

AI in daily work

Education

Bachelor's degree or equivalent experience

Job description

Cloudflare, Inc. seeks a visionary storyteller to reinvent how customer impact is presented. You will interview customers, translate complex security and network concepts into clear stories for executives and engineers, and own multiple major storytelling projects.

You will lead video, case studies, and campaigns, build AI-enabled workflows to scale storytelling, collaborate across Sales, Product, Marketing, and Legal, and raise the production bar with a data-driven approach.