Head of Customer Stories & Advocacy

WebHosting; Austin, San Francisco (TX, CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Health insurance

Paid time off

Job summary

Cloudflare seeks a Senior Principal of Customer Storytelling & Advocacy to reinvent how customer impact is communicated. You will interview customers and executives, translate complex technology into business-friendly language, and own the creative standards for video and content across multiple formats.

You will collaborate with Sales, Product, Marketing, Communications and Legal to secure approvals, and build repeatable AI workflows to discover, produce, and amplify distinctive customer

Qualifications

• Technical fluency: ability to read product docs and translate into simple business terms.
• Interviewing and storytelling instincts to surface customer impact.
• Editorial skills to craft compelling narratives for executives and developers.
• Production experience directing or producing customer video, documentary, podcast, or live content.

Responsibilities

• Interview customers and executives to uncover challenges and outcomes.
• Explain complex tech (Zero Trust, Workers AI) in clear business terms.
• Lead major storytelling projects (film, campaigns, keynote) each year.
• Create new formats beyond case studies (documentary series, live builds, short videos).
• Pilot new formats and manage production crews and agencies.
• Set quality standards for customer stories across formats and channels.
• Provide sales, product, marketing and legal with ready-to-use stories and proof points.
• Collaborate with Sales, Product, Marketing, Communications and Legal to secure approvals.
• Build AI-driven workflows to scale interview prep, drafting and cutting content.

Job description

Cloudflare seeks a Senior Principal of Customer Storytelling & Advocacy to reinvent how customer impact is communicated. You will interview customers and executives, translate complex technology into business-friendly language, and own the creative standards for video and content across multiple formats.

You will collaborate with Sales, Product, Marketing, Communications and Legal to secure approvals, and build repeatable AI workflows to discover, produce, and amplify distinctive customer