Principal, Developer Platform Storytelling & Strategy

Cloudflare, Inc.; United States; Hybrid; USD 156,000 - 200,000; Full time

Job summary

Cloudflare, Inc. in the United States seeks a Principal, Customer Strategy & Storytelling to establish, scale, and architect the stories we tell about the Developer Platform inside and outside the company.

This role unearths compelling customer transformations, translates complex technical breakthroughs into magnetic narratives, and builds scalable programs that showcase the value of Cloudflare's developer platform and AI infrastructure to internal teams and the global ecosystem.

Qualifications

• 8–10 years in customer success, strategy, or marketing.
• Strong ability to tell technical stories to diverse audiences.
• Experience building scalable programs in fast-growing orgs.

Responsibilities

• Narrative creation: develop compelling customer stories for Dev Platform.
• Sales enablement: create assets for technical sales and partners.
• Bridging audiences: translate technical wins for developers and executives.
• Advocacy & ecosystem: build relationships with customers and sponsors.
• Strategic insights: surface customer trends to inform strategy.
• Impact & measurement: track advocacy participation and outcomes.

Skills

Customer experience

Customer presence

Program builder

Technical fluency

Storytelling excellence

Entrepreneurial mindset

Job description

Cloudflare, Inc. in the United States seeks a Principal, Customer Strategy & Storytelling to establish, scale, and architect the stories we tell about the Developer Platform inside and outside the company.

This role unearths compelling customer transformations, translates complex technical breakthroughs into magnetic narratives, and builds scalable programs that showcase the value of Cloudflare's developer platform and AI infrastructure to internal teams and the global ecosystem.