Remote Customer Stories & Advocacy Lead

Remote; San Francisco (CA); Remote; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Customer Stories Lead to drive a high-impact customer storytelling and advocacy program. You will own day-to-day operations, transforming customer successes into compelling narratives that boost brand, accelerate sales, and support product marketing.

You will translate strategic priorities into a scalable proof engine, uncovering measurable outcomes and aligning with Sales, Marketing, and Leadership to showcase value across industries and

Qualifications

• 7+ years in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or related field.
• Proven experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, data or technical platforms.
• Ability to create compelling customer-facing content driving engagement and business impact.
• Experience working directly with senior customer stakeholders and executive audiences.

Responsibilities

• Operationalize the customer storytelling, advocacy, and reference strategy with the Head of Customer Marketing.
• Own end-to-end customer story pipeline: identification, outreach, interviews, content development, approvals, publication, activation.
• Develop processes for participation, permissions, approvals, advocacy tracking, and reference management.
• Identify gaps across industries, buyer personas, use cases, products, geographies, and sales segments.
• Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across campaigns, launches, events, and PR.
• Build and maintain portfolio of referenceable customers with Sales and Revenue Operations teams.
• Prepare customer advocates for webinars, events, executive briefings, and sales conversations.

Skills

Storytelling skills

Interviewing

Writing/Editing

Content strategy

Cross-functional collaboration

Program/project management

Executive stakeholder communication

Job description

Siemens Digital Industries Software is seeking a Customer Stories Lead to drive a high-impact customer storytelling and advocacy program. You will own day-to-day operations, transforming customer successes into compelling narratives that boost brand, accelerate sales, and support product marketing.

You will translate strategic priorities into a scalable proof engine, uncovering measurable outcomes and aligning with Sales, Marketing, and Leadership to showcase value across industries and