Lead Creative Strategist, Paid Media & Growth

Shinesty, Inc.; Boulder (CO); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid schedule

Relocation assistance

Laptop and equipment provided

AI creative tools access

Medical, dental, vision insurance

Flexible PTO

Dog-friendly office

Product discounts

Job summary

Shinesty, Inc. in Colorado offers a Lead Creative Strategist role to own paid creative, define the roadmap, and drive testing and scaling. You will lead in-house producers and external agencies, scripting and producing ads in Shinesty's distinctive voice.

The role blends ideation with hands-on execution, requiring a strong analytics mind and fluency in creative metrics to push the business forward.

Qualifications

• 5+ years in paid creative strategy or performance marketing.
• Proven ability to lead cross-functional teams and agencies.
• Strong storytelling with data-driven decision making.

Responsibilities

• Own the creative roadmap and priority pipeline for paid ads.
• Concept ads from scratch and write scripts/copy in Shinesty's voice.
• Build a real testing system with hypotheses, variables, and cadence.
• Read analytics to scale winners and cut underperformers.
• Lead in-house producers, designers, editors, and agencies.

Skills

Paid creative strategy

Analytics & testing

Team leadership

Agency management

Creative scripting

Video production

Education

Bachelor's degree in marketing or related field

Tools

Northbeam

AI creative tools

Creative platforms

Job description

Shinesty, Inc. in Colorado offers a Lead Creative Strategist role to own paid creative, define the roadmap, and drive testing and scaling. You will lead in-house producers and external agencies, scripting and producing ads in Shinesty's distinctive voice.

The role blends ideation with hands-on execution, requiring a strong analytics mind and fluency in creative metrics to push the business forward.