Senior Creative Strategy Lead — Paid Growth

Pique; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Pique is seeking an Associate Director of Creative Strategy to be the engine behind our paid creative. You will turn market signal into winning ad concepts at scale, owning strategy for Meta campaigns and top-of-funnel video to drive growth.

Reporting to the Director of Growth, you will lead with data, write sharp briefs, guide a creative bench, and maintain a clear scorecard tying concepts to performance, while shipping fast in a founder-adjacent, high-accountability role.

Qualifications

• 5+ years in performance creative or paid social, strong track record in winning in-market at scale.
• Deep fluency in Meta paid creative, hooks, formats, pacing, and conversion.
• Comfort with creative analytics and tools like Meta Ads Manager or Foreplay.

Responsibilities

• Own the creative strategy for paid channels with a focus on Meta and top-of-funnel video.
• Drive a high volume of high-conviction concepts and test them rapidly.
• Write sharp, actionable briefs for art directors, editors, and copywriters.

Skills

Performance creative

Meta paid creative

Top-of-funnel video

Creative briefs

Data-driven

Briefing & communication

Job description

Pique is seeking an Associate Director of Creative Strategy to be the engine behind our paid creative. You will turn market signal into winning ad concepts at scale, owning strategy for Meta campaigns and top-of-funnel video to drive growth.

Reporting to the Director of Growth, you will lead with data, write sharp briefs, guide a creative bench, and maintain a clear scorecard tying concepts to performance, while shipping fast in a founder-adjacent, high-accountability role.