Lead, Consumer Intelligence & Market Insights

The Wendy's Company

Dublin, Northern (OH, KY)

Hybrid

USD 105,000 - 184,000

Full time

13 days ago

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Benefits offered by this job

Parental leave

Free EAP sessions

401k match

Job summary

The Wendy's Company is seeking a Consumer Intelligence & Market Insights Manager in Dublin, OH to translate consumer data into actionable business insights that drive growth. You will oversee behavioral data analysis, reporting automation, and cross-functional partnerships with Marketing, Finance, Analytics, Operations, and Investor Relations.

The role requires a Bachelor's degree, 5+ years in insights/analytics, and strong storytelling with the ability to influence senior leadership.

Qualifications

Bachelor's degree in Marketing, Analytics, Business, Finance, Economics, or related field; MBA preferred.
5+ years of experience in Consumer Insights, Business Intelligence, Analytics, Category Insights, Market Research, or related disciplines.
Strong analytical and critical thinking skills with the ability to translate data into business recommendations.
Experience working with large-scale consumer and market datasets, including behavioral, transaction, syndicated, panel, or credit card data (Circana, Numerator, etc.).
Advanced proficiency in data analysis and visualization tools such as Excel, Power BI, Tableau, SQL, Alteryx, or similar platforms.
Experience developing and communicating insights to senior leadership and cross-functional stakeholders, with strong written, verbal and presentation skills.
Experience leading external suppliers, research partners, or analytics vendors, including project prioritization, performance management, and delivery oversight.
Demonstrated ability to build scalable analytics capabilities, including reporting automation, dashboard development, segmentation and consumer insight frameworks.
Strong understanding of consumer behavior, category dynamics and competitive intelligence, with ability to identify growth opportunities and emerging business risks.

Responsibilities

Lead analysis of longitudinal consumer behavioral data to evaluate key customer metrics including traffic, frequency, share of wallet, source of volume, trial, repeat and buyer segment performance.
Optimize standardized and automated reporting solutions that support weekly business reviews, executive reporting, promotion evaluations, test market analyses, and local performance assessments.
Connect consumer behavioral metrics with sales, transaction, and financial outcomes to diagnose performance opportunities and risks.
Translate complex consumer data into clear business recommendations that inform strategic decisions.
Serve as a trusted advisor to Marketing, Finance, Operations, Investor Relations, and senior leadership teams.
Influence business decisions by providing objective, fact-based insights and recommendations.
Present findings and business implications to executive audiences, including Senior Leadership Team reviews.
Establish strong cross-functional partnerships to align priorities and drive organizational impact.
Lead complex analytical projects that support brand, operational, financial, and strategic initiatives.
Monitor and evaluate industry performance to provide context for Wendy's business results.
Track competitive performance trends and identify opportunities or threats.
Identify growth opportunities through segment-level analysis and size-of-prize assessments.