Brand Marketing Director — Growth Leader for a National QSR

Wendy's International; Dublin (OH); Vor Ort; USD 154.000 - 277.000; Vollzeit

Benefits dieser Stelle

Parental leave

Free EAP sessions

401k match

Zusammenfassung

Wendy's International in Dublin, OH seeks a Director of Brand Marketing to lead growth through strategic marketing, product development, and cross‑functional collaboration with R&D, Operations, Supply Chain and Finance. The role drives national programs, guides agency partners, and shapes the consumer narrative for our iconic brand.

You will manage a US Brand team, present to senior leadership, and work with franchise relations to roll out new programming.

Qualifikationen

• 7–10 years of experience in National Marketing for Retail or QSR brand.
• Business case writing and/or P&L management.
• Demonstrated experience leading cross‑functional teams.
• Demonstrated product management experience, including innovation.
• Experience managing and working with ad agencies.
• Preferred: Master's in marketing or MBA.

Aufgaben

• Develop Annual US Brand Plans that create the vision for respective categories and deliver on growth goals; facilitate engagement across marketing teams and cross‑functionally to develop a business case, priority alignment, scorecards & KPIs.
• Lead development of programming on the US National Marketing Calendar; set priority level and overall marketing strategy and goals; create business cases to influence Senior Leadership for national & test programs; provide inputs into annual AOP planning and forecasts.
• Lead projects/initiatives in the marketing plan across cross‑functional team from ideation to implementation with focus on collaboration, creativity, and critical thinking.
• Lead menu strategy and product development for Wendy's with R&D, Operations, Supply Chain and Finance.
• Partner with Advertising, Media & Agency teams to create campaigns delivering US business objectives through insights and direction.
• Lead a high‑performing US Brand team with clear roles, expectations, and development mindset.
• Prepare content and engage with franchisee audiences (WNAP, DMAP) to present information and generate excitement around new programming.

Ausbildung

Bachelor's Degree

Jobbeschreibung

Wendy's International in Dublin, OH seeks a Director of Brand Marketing to lead growth through strategic marketing, product development, and cross‑functional collaboration with R&D, Operations, Supply Chain and Finance. The role drives national programs, guides agency partners, and shapes the consumer narrative for our iconic brand.

You will manage a US Brand team, present to senior leadership, and work with franchise relations to roll out new programming.