Senior Consumer Insights & Market Intelligence Lead

Wendy's International

Dublin (OH)

On-site

USD 105,000 - 184,000

Full time

12 days ago

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Job summary

Wendy's in Dublin, OH seeks a Consumer Intelligence & Market Insights Manager to translate consumer, category, and competitive intelligence into actionable business insights. You will lead behaviors analytics, reporting automation, and cross-functional partnerships to drive growth and strategic decisions.

The role requires 5+ years in analytics, with expertise across BI tools, data visualization, and supplier management, and a Bachelor's degree in a related field.

Qualifications

Bachelor's degree in Marketing, Analytics, Business, Finance, Economics, or related field.
5+ years of experience in Consumer Insights, Business Intelligence, Analytics, Market Research, or related disciplines.
Strong ability to translate data into business recommendations.

Responsibilities

Lead analysis of longitudinal consumer behavioral data to evaluate key metrics.
Develop automated reporting and dashboards for weekly reviews and executive reporting.
Connect consumer behavioral metrics with sales, transaction, and financial outcomes.
Translate complex consumer data into clear business recommendations.
Partner with Marketing, Finance, Operations, Investor Relations, and senior leadership.

Skills

Analytical thinking

Storytelling

Presentation skills

Vendor management

Cross-functional collaboration

Data visualization

Education

Bachelor's degree

MBA preferred

Tools

Excel

Power BI

Tableau

SQL

Alteryx

Job description

The role requires 5+ years in analytics, with expertise across BI tools, data visualization, and supplier management, and a Bachelor's degree in a related field.

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