National Media Specialist, Data-Driven Campaigns

The Wendy's Company; Dublin, Northern (OH, KY); Hybrid; USD 63,000 - 107,000; Full time

Benefits offered by this job

Parental leave

EAP sessions

401(k) match

Benefits website

Job summary

The Wendy's Company in Dublin, OH is seeking a Media Specialist to support national media campaigns, optimize tactics, and coordinate media buys. This role partners with internal teams and external vendors to deliver data-driven campaigns that align with marketing goals.

Ideal candidates have a Bachelor's Degree and 1–2 years in media, with strong attention to detail, communication, and the ability to manage multiple workstreams in a fast-paced environment.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business Administration or Communications preferred
• Knowledge of national and local media planning and buying practices
• 1-2 years of related experience in media with an advertising agency
• Strong attention to detail, creative thinking, excellent communication skills, multitasking in a fast-paced environment
• Experience with marketing resources and tools, and partnership building

Responsibilities

• Support the manager in development, implementation, execution, and ongoing optimization for national media campaigns
• Collaborate with internal teams and external partners to align paid media efforts with marketing goals
• Monitor and analyze campaign performance metrics to inform future allocations and optimizations
• Assist with vendor and partner relationship management and coordination
• Lead onboarding and management of enhanced data capabilities and activation
• Facilitate billing reconciliation and lead budget tracking and management
• Stay updated on platform changes, trends, and best practices

Skills

Organizational skills

Attention to detail

Communication skills

Knowledge of media channels

Multitasking

Education

Bachelor's Degree

Job description

The Wendy's Company in Dublin, OH is seeking a Media Specialist to support national media campaigns, optimize tactics, and coordinate media buys. This role partners with internal teams and external vendors to deliver data-driven campaigns that align with marketing goals.

Ideal candidates have a Bachelor's Degree and 1–2 years in media, with strong attention to detail, communication, and the ability to manage multiple workstreams in a fast-paced environment.