Lead Brand Manager - Glenfiddich

Women of the Vine & Spirits; New York (NY); On-site; USD 142,000 - 166,000; Full time

Benefits offered by this job

Competitive salary

Bonus plan

Private healthcare

401(k) match

Life and AD&D cover

Product allowance

Charity funding opportunities

Learning resources

Job summary

William Grant & Sons seeks a Lead Brand Manager for Glenfiddich in the US, based in NYC. You will shape the brand’s strategy, drive growth, and translate global priorities into locally relevant plans that resonate with luxury whiskey consumers.

You'll lead cross-functional teams, manage budgets, and deliver impactful consumer experiences across on-premise and off-premise channels while strengthening the brand's prestige and market share.

Qualifications

• 5-7 years of brand management experience, preferably in beverage alcohol and/or luxury verticals.
• Proven track record developing brand strategies and omni-channel communications plans.
• Experience managing significant budgets and cross-functional teams.

Responsibilities

• Develop and execute Glenfiddich's US brand plan, translating global priorities into locally relevant growth plans.
• Drive consumer recruitment and cultural relevance through insight-led marketing and partnerships.
• Deliver best-in-class execution across priority channels while managing budgets and ROI.

Skills

5-7 years brand management

Luxury beverage experience

Strategic marketing leadership

Job description

Job Introduction

Glenfiddich is the world's leading single malt Scotch whisky and one of the most awarded spirits brands globally. As we continue our journey to elevate Glenfiddich from a beautiful brand into an icon of modern luxury, we are seeking an exceptional marketer to lead the next chapter of growth for the brand.

Glenfiddich is the world's leading single malt Scotch whisky and one of the most awarded spirits brands globally. As we continue our journey to elevate Glenfiddich from a beautiful brand into an icon of modern luxury, we are seeking an exceptional marketer to lead the next chapter of growth for the brand. The Lead Brand Manager will be responsible for developing and executing the strategic vision for Glenfiddich, driving recruitment of new consumers, strengthening luxury credentials, expanding cultural relevance, and accelerating commercial performance across both on-premise and off-premise channels. This role sits at the intersection of brand strategy, consumer insight, innovation, luxury partnerships, and commercial execution. This is an opportunity for an ambitious, creative, and commercially minded leader to shape the future of one of the most iconic names in whisky.

Company

William Grant & Sons

Location

New York, NY

Other

Marketing

Main Responsibility

The Lead Brand Manager is responsible for the development and execution of Glenfiddich's US brand plan, translating global priorities into locally relevant growth plans that deliver volume, value, equity, and market share objectives. The role will drive consumer recruitment and cultural relevance through insight-led marketing, integrated campaigns, strategic partnerships, and compelling brand experiences that attract new luxury and premium whiskey drinkers. Partnering closely with global teams, agencies, sales, and commercial stakeholders, the Lead Brand Manager will deliver best-in-class execution across priority channels and accounts, while effectively managing budgets and maximizing marketing ROI.

Our Ideal Candidate

The ideal candidate brings 5-7 years of brand management experience, preferably in beverage alcohol and/or luxury verticals, with a proven track record of developing brand strategies, developing and leading omni-channel communications plans, managing significant budgets, and driving commercial growth through cross-functional collaboration. They are a strategic and commercially minded marketer who can translate consumer insights into impactful actions, balance long-term brand building with short-term business results, and thrive in dynamic, ambiguous environments. They combine strong analytical capability with an entrepreneurial mindset, bringing energy, curiosity, creativity, and resilience while remaining highly organized, self-motivated, and willing to both lead teams and roll up their sleeves to deliver exceptional work. The salary range for this role, based out of the NYC office, $142,099 - $165,999.

What We Can Offer You

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.