The Macallan Brand Partnerships Manager

Edrington

New York (NY)

Hybrid

USD 106,000 - 133,000

Full time

14 days+
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Benefits offered by this job

Premium Health Insurance
401(k) with company match
Hybrid working
Product allowance
Company events
Tuition reimbursement
Fitness reimbursement
Paid parental leave
Life & disability insurance
Holidays & vacation 25 days
24/7 counseling support

Job summary

Edrington in the United States seeks an experienced Brand Partnerships Manager for The Macallan to lead a high-profile partnerships programme in our largest global market. You will work with Private Client Relationship Managers and the broader marketing team to drive growth and craft luxury experiences for ultra-high-net-worth clients.

Responsibilities include developing annual partnerships strategy, negotiating premium brand and media partnerships, creating events, supporting direct-to-consumer

Qualifications

  • Experience in partnerships, experiential marketing, brand marketing, sponsorships, events or business development.
  • Experience working within luxury brands, premium consumer goods, hospitality or F&B sectors.
  • Strong track record of delivering strategic partnerships and memorable customer experiences.
  • Experience managing external partners, agencies and cross-functional stakeholders.
  • Strong commercial acumen with budgets and marketing performance metrics.
  • Excellent presentation and communication skills with senior stakeholders.
  • Degree qualified or equivalent experience.
  • Eligible to work in the US and willing to travel as required.

Responsibilities

  • Develop and execute The Macallan's annual partnerships strategy to recruit and engage high-net-worth clients.
  • Identify, negotiate and manage premium brand and media partnerships aligned with luxury standards.
  • Create exceptional partnership events and experiences to enhance brand advocacy.
  • Work with Private Client Relationship Managers to support direct-to-consumer growth and customer acquisition.
  • Bring partnerships to life through integrated campaigns across paid, owned and earned channels.
  • Enhance The Macallan Society through strategic partnership activity.
  • Strengthen ultra-prestige positioning across owned spaces and luxury touchpoints.
  • Lead bespoke client programmes to deliver personalised luxury experiences.
  • Manage partnership investment, measure performance and optimise ROI.

Skills

partnerships
experiential marketing
brand marketing
sponsorships
events
business development
budgets
stakesholder comms
presentations

Education

Degree qualified or equivalent experience

Job description

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

  • $106,000 - $133,000 + Annual Bonus
  • 25 days of Vacation Time - including Holiday Break from December 25th through 31st
  • Sick Leave Days and Company Holidays
  • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
  • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
  • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
  • Experience our exceptional brands with a generous annual product allowance and through Company Events
Embrace Excellence:

The Macallan Brand Partnerships Manager will help shape the future of the world's most admired single malt Scotch whisky brand. This role is central to delivering The Macallan's ambition to become the Ultimate Luxury Spirit, leading a high-profile partnerships programme in our largest global market. Working closely with Private Client Relationship Managers and the wider marketing team, you will drive customer growth, strengthen brand presence and create exceptional luxury experiences for high-net-worth consumers.

Make an Impact:

You will be responsible for building and leading The Macallan's partnerships strategy, helping to grow our private client network and elevate the brand's luxury positioning by:

  • Developing and executing The Macallan's annual partnerships strategy to recruit and engage high-net-worth and ultra-high-net-worth clients.
  • Identifying, negotiating and managing premium brand and media partnerships that align with The Macallan's luxury standards and growth ambitions.
  • Creating exceptional partnership events and experiences that enhance brand advocacy and expand private client relationships.
  • Working closely with Private Client Relationship Managers to support direct-to-consumer growth and customer acquisition objectives.
  • Bringing partnerships to life through integrated campaigns across paid, owned and earned channels.
  • Enhancing the value and experience of The Macallan Society through strategic partnership activity.
  • Strengthening The Macallan's ultra-prestige positioning across owned spaces and luxury consumer touchpoints.
  • Leading bespoke client programmes to deliver personalised luxury experiences and exceptional service.
  • Managing partnership investment, measuring performance and identifying opportunities to maximise impact and return on investment.
Your Talent And Skills:

We are looking for a commercially minded marketing professional with experience building impactful partnerships and premium brand experiences:

  • Experience in partnerships, experiential marketing, brand marketing, sponsorships, events or business development.
  • Experience working within luxury brands, premium consumer goods, hospitality or food and beverage sectors.
  • Strong track record of delivering strategic partnerships and memorable customer experiences.
  • Experience managing external partners, agencies and cross-functional stakeholders.
  • Strong commercial acumen, with experience managing budgets and measuring marketing performance.
  • Excellent presentation and communication skills, with the ability to engage senior internal and external stakeholders.
  • Degree qualified or equivalent experience.
  • Eligible to work in the US and willing to travel as required.
A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

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