VP, Brand Marketing

Women of the Vine & Spirits; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Diageo, a global leader in beverages, seeks an accomplished marketing executive to drive strategy, growth and performance of a key brand within its portfolio. This role defines long-term vision, leads integrated marketing, and partners with commercial, finance, supply chain, insights and agencies to translate opportunities into growth.

You will build a high-performing team, manage significant marketing investments, and deliver campaigns that strengthen brand equity and consumer engagement across

Qualifications

• 15+ years leading brand marketing in consumer-focused industries.
• Proven track record growing large-scale brands and driving results.
• Deep expertise in brand strategy, portfolio management, and integrated marketing.
• Strong financial acumen: budgeting, forecasting, and ROI analysis.
• Ability to translate data and market insights into strategic actions.
• Experience leading cross-functional initiatives in matrix organizations.
• Excellent communication, presentation, and stakeholder management.
• Proven success coaching and developing high-performing teams.
• Strategic judgment with creative problem-solving and a results orientation.

Responsibilities

• Develop long-term brand and portfolio strategies to drive revenue, profit, and market share growth.
• Lead annual business planning, growth priorities, and investment planning.
• Drive brand equity through consumer-centric marketing, innovation and campaigns.
• Translate consumer, customer, and market insights into actionable growth opportunities.
• Partner with commercial teams on go-to-market and activation plans.
• Lead development and execution of innovation and renovation pipelines.
• Direct agency and external partner relationships to deliver creative and communications programs.
• Establish measurement frameworks and use data-driven insights to optimize outcomes.
• Collaborate across marketing, finance, supply chain, insights, and innovation.
• Build and develop high-performing teams with a culture of collaboration and inclusion.

Skills

Brand leadership

Strategic planning

Cross-functional leadership

Financial acumen

Data-driven decisions

Education

MBA (preferred)

Advanced business degree

Job description

About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Crown and Bulleit, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

Company

Diageo

Location

New York, NY

Other

Marketing

Job Description

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Crown and Bulleit, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more.

About The Role

We are seeking an accomplished marketing executive to lead the strategy, growth, and performance of one of our most important brands within Diageo's portfolio. This role is responsible for defining long-term brand vision, driving sustainable business growth, developing innovation pipelines, and leading integrated marketing strategies that strengthen brand equity and consumer engagement. The successful candidate will combine strategic thinking, creative leadership, commercial acumen, and operational excellence to deliver business results. Working across a highly matrixed organization, this leader will partner with commercial, finance, supply chain, insights, innovation, and external agency partners to translate consumer and market opportunities into impactful growth strategies.

Key Responsibilities

• Develop and execute long-term brand and portfolio strategies that drive sustainable revenue, profit, and market share growth.
• Lead annual business planning, including strategic priorities, growth initiatives, and investment planning.
• Drive brand equity through consumer-centric marketing, innovation, portfolio management, and integrated communications programs.
• Translate consumer, customer, shopper, cultural, and market insights into actionable business strategies and growth opportunities.
• Partner closely with commercial teams to develop effective go-to-market strategies, customer activation plans, and marketplace execution.
• Lead the development and execution of innovation and renovation pipelines that support long-term business growth.
• Direct agency and external partner relationships to deliver best-in-class creative, media, partnership, and communications programs.
• Establish performance measurement frameworks and use data-driven insights to optimize marketing effectiveness and business outcomes.
• Collaborate cross-functionally across marketing, finance, supply chain, insights, innovation, and other key business functions to ensure successful execution of strategic initiatives.
• Build, inspire, and develop high-performing teams while fostering a culture of collaboration, accountability, innovation, and inclusion.
• Ensure all business activities comply with applicable regulations, industry standards, and company policies.

Required Qualifications

• 15+ years of progressive leadership experience in brand marketing, consumer marketing, or general management within consumer packaged goods (CPG), FMCG, beverage, food, retail, or similarly consumer-focused industries.
• Proven track record of leading large-scale consumer brands and delivering sustained business growth and performance results.
• Deep expertise in brand strategy, portfolio management, innovation, integrated marketing, and commercial leadership.
• Strong financial acumen, including experience managing significant marketing investments, business planning, and performance metrics.
• Demonstrated ability to translate complex data, market dynamics, and business insights into clear strategic actions.
• Experience leading cross-functional initiatives and influencing stakeholders across complex matrix organizations.
• Excellent communication, presentation, stakeholder management, negotiation, and influencing skills.
• Proven success building, coaching, and developing high-performing teams.
• Strong strategic judgment, creative problem-solving skills, and a results-oriented mindset.

Preferred Qualifications

• MBA or advanced degree in Business, Marketing, Communications, or a related discipline.
• Experience managing nationally or globally recognized consumer brands.
• Experience leading external agency partnerships, integrated communications planning, and large-scale brand campaigns.
• Experience overseeing innovation pipelines, portfolio architecture, and consumer engagement strategies.
• Experience in highly matrixed, global organizations and/or across both local and international markets.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location

3WTC

Job Posting Start Date

2026-08-25