Senior Ad Product Manager: Targeting, Bidding & Placement

TikTok

San Jose (CA)

On-site

USD 186,000 - 374,000

Full time

4 hours ago

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Job summary

TikTok is seeking a Senior Product Manager to lead the Core Ads team’s client-facing targeting, bidding, and placement solutions. You will partner with engineering, data science, design, and business teams to drive performance, ROI, and advertiser value across TikTok’s ads ecosystem.

You will own strategy and roadmaps, define success metrics, and collaborate across regions to deliver high-impact ad products that scale globally.

Qualifications

3+ years of product management experience in online advertising.
Experience with full software product lifecycle from ideation to launch and optimization.
Strong learning agility, logical thinking, and problem solving.

Responsibilities

Own the design and iteration of core ads modules, including targeting, bidding, and placement.
Drive end-to-end advertising performance, improving delivery efficiency and client experience while contributing to revenue growth.
Develop a deep, customer-centric understanding of advertiser needs and business models; refine campaign strategies to maximize ROI.
Partner cross-functionally with engineering, data science, design, and business teams to align on strategy and execute effectively.
Break down complex business problems to identify high impact opportunities and prioritize features that enhance advertiser trust and platform experience.
Shape product strategy and roadmap by defining clear goals, success metrics, and milestones; align stakeholders to drive execution against priorities.