Branding Solutions PMM — Global Growth Lead

TikTok; New York (NY); On-site; USD 122,000 - 209,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid parental leave

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok in New York seeks a Senior Product Marketing Manager for Branding Solutions. You will shape go-to-market strategies for branding products across For You Feed, TopView, and TikTok Pulse, working with Product, Sales, and Marketing to drive adoption and revenue.

You will translate product capabilities into compelling narratives, develop sales enablement, and align with regional teams to tailor global strategies for local markets while keeping a pulse on trends and competitive dynamics.

Qualifications

• BA/BS degree or above.
• 3+ years of experience in product marketing, product management, or related field.
• Understanding branding and advertising solutions; knowledge of marketing processes.
• Strong analytical skills and ability to translate data into actionable narratives.
• Strong communication and storytelling skills for diverse audiences.
• Experience working cross-functionally; global or regional experience.

Responsibilities

• Support go-to-market strategies across TikTok’s branding solutions portfolio.
• Translate product capabilities and insights into clear narratives for advertisers and sales teams.
• Partner with Product, Sales, and Marketing to gather market feedback and inform positioning/roadmap.
• Develop sales enablement materials and programs to drive adoption and revenue growth.
• Collaborate with regional teams to adapt global strategies for local markets and improve execution.
• Build understanding of advertising/measurement products to achieve customer goals.

Skills

Product marketing

Cross-functional collaboration

Analytical skills

Communication

Education

BA/BS degree

Job description

TikTok in New York seeks a Senior Product Marketing Manager for Branding Solutions. You will shape go-to-market strategies for branding products across For You Feed, TopView, and TikTok Pulse, working with Product, Sales, and Marketing to drive adoption and revenue.

You will translate product capabilities into compelling narratives, develop sales enablement, and align with regional teams to tailor global strategies for local markets while keeping a pulse on trends and competitive dynamics.