Lead Automotive Internet Sales & BDC Manager

Kool Automotive Group; Grand Rapids (MI); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

Job summary

Kool Chevrolet in Grand Rapids, MI is seeking an experienced BDC / Internet Sales Manager to lead our customer engagement and online sales efforts. You will coach the team, optimize lead handling, and drive appointments and vehicle sales.

The role requires at least 2 years in automotive BDC or internet sales, strong CRM and communication skills, and the ability to monitor KPIs and improve processes in a fast-paced dealership. Base salary plus performance bonuses.

Qualifications

• Minimum of 2 years of automotive BDC or internet sales experience.
• Strong understanding of automotive internet lead management, appointment setting, and dealership sales processes.
• Experience working with automotive CRM platforms such as VinSolutions, DealerSocket, Elead, or comparable systems.
• Excellent verbal and written communication skills.
• Strong organizational, analytical, and problem-solving abilities.
• Ability to manage multiple priorities and maintain accountability in a fast-paced environment.

Responsibilities

• Lead, train, coach, and motivate the sales team to maximize internet lead conversions and customer engagement.
• Oversee incoming internet leads from GM Shop Click Drive, third-party providers, and dealership websites.
• Establish and monitor KPIs, including lead response times, appointments set, appointment show rates, and closing percentages.
• Ensure consistent, timely, and professional customer communication through phone calls, emails, and text messages.
• Evaluate and improve dealership phone processes, including call routing, missed calls, callbacks, and customer follow‑up.
• Develop and implement effective follow-up strategies for unsold prospects, aged leads, and previous customer inquiries.
• Maintain CRM accuracy, lead accountability, and consistent follow‑up procedures.
• Collaborate with our marketing partners to evaluate lead quality, advertising performance, and cost per sale.
• Prepare and present weekly lead management and sales performance reports to the General Manager.
• Support service appointment initiatives, customer retention efforts, and equity mining opportunities.
• Identify opportunities to improve processes, increase appointment conversions, and enhance the overall customer experience.

Skills

Automotive BDC / Internet sales

CRM proficiency (VinSolutions/DealerS­

Tools

VinSolutions

DealerSocket

Elead

Job description

Kool Chevrolet in Grand Rapids, MI is seeking an experienced BDC / Internet Sales Manager to lead our customer engagement and online sales efforts. You will coach the team, optimize lead handling, and drive appointments and vehicle sales.

The role requires at least 2 years in automotive BDC or internet sales, strong CRM and communication skills, and the ability to monitor KPIs and improve processes in a fast-paced dealership. Base salary plus performance bonuses.