Automotive BDC/Internet Sales Manager

Kool Automotive Group; Grand Rapids (MI); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

Job summary

Kool Chevrolet in Grand Rapids, MI is seeking an experienced BDC / Internet Sales Manager to lead our customer engagement and online sales efforts. You will coach the team, optimize lead handling, and drive appointments and vehicle sales.

The role requires at least 2 years in automotive BDC or internet sales, strong CRM and communication skills, and the ability to monitor KPIs and improve processes in a fast-paced dealership. Base salary plus performance bonuses.

Qualifications

• Minimum of 2 years of automotive BDC or internet sales experience.
• Strong understanding of automotive internet lead management, appointment setting, and dealership sales processes.
• Experience working with automotive CRM platforms such as VinSolutions, DealerSocket, Elead, or comparable systems.
• Excellent verbal and written communication skills.
• Strong organizational, analytical, and problem-solving abilities.
• Ability to manage multiple priorities and maintain accountability in a fast-paced environment.

Responsibilities

• Lead, train, coach, and motivate the sales team to maximize internet lead conversions and customer engagement.
• Oversee incoming internet leads from GM Shop Click Drive, third-party providers, and dealership websites.
• Establish and monitor KPIs, including lead response times, appointments set, appointment show rates, and closing percentages.
• Ensure consistent, timely, and professional customer communication through phone calls, emails, and text messages.
• Evaluate and improve dealership phone processes, including call routing, missed calls, callbacks, and customer follow‑up.
• Develop and implement effective follow-up strategies for unsold prospects, aged leads, and previous customer inquiries.
• Maintain CRM accuracy, lead accountability, and consistent follow‑up procedures.
• Collaborate with our marketing partners to evaluate lead quality, advertising performance, and cost per sale.
• Prepare and present weekly lead management and sales performance reports to the General Manager.
• Support service appointment initiatives, customer retention efforts, and equity mining opportunities.
• Identify opportunities to improve processes, increase appointment conversions, and enhance the overall customer experience.

Skills

Automotive BDC / Internet sales

CRM proficiency (VinSolutions/DealerS­

Tools

VinSolutions

DealerSocket

Elead

Job description

Pay: $50,000–$85,000 per year (base salary plus performance-based bonuses)

Schedule: Monday–Friday, with some Saturdays required

Lead the Next Level of Automotive Internet Sales at Kool Chevrolet!

Kool Chevrolet is looking for an experienced, motivated BDC / Internet Sales Manager to lead our customer engagement and internet sales efforts in Grand Rapids, Michigan.

Our dealership has already built a strong foundation, consistently delivering competitive internet lead response times and closing rates within our GM district. We’re looking for a results‑driven leader who can build on that success, develop our team, and turn more customer inquiries into appointments, showroom visits, and vehicle sales.

The ideal candidate understands the automotive sales process, thrives in a fast‑paced dealership environment, and knows how to motivate a team while delivering measurable results.

Key Responsibilities

Lead, train, coach, and motivate the sales team to maximize internet lead conversions and customer engagement.

Oversee incoming internet leads from GM Shop Click Drive, third‑party providers, and dealership websites.

Establish and monitor key performance indicators (KPIs), including lead response times, appointments set, appointment show rates, and closing percentages.

Ensure consistent, timely, and professional customer communication through phone calls, emails, and text messages.

Evaluate and improve dealership phone processes, including call routing, missed calls, callbacks, and customer follow‑up.

Develop and implement effective follow‑up strategies for unsold prospects, aged leads, and previous customer inquiries.

Maintain CRM accuracy, lead accountability, and consistent follow‑up procedures.

Collaborate with our marketing partners to evaluate lead quality, advertising performance, and cost per sale.

Prepare and present weekly lead management and sales performance reports to the General Manager.

Support service appointment initiatives, customer retention efforts, and equity mining opportunities.

Identify opportunities to improve processes, increase appointment conversions, and enhance the overall customer experience.

Qualifications

Required:

Minimum of 2 years of automotive BDC or internet sales experience.

Strong understanding of automotive internet lead management, appointment setting, and dealership sales processes.

Experience working with automotive CRM platforms such as VinSolutions, DealerSocket, Elead, or comparable systems.

Excellent verbal and written communication skills.

Strong organizational, analytical, and problem‑solving abilities.

Ability to manage multiple priorities and maintain accountability in a fast‑paced environment.

Preferred:

Previous BDC management, internet sales management, or automotive team leadership experience.

Demonstrated success improving appointment conversion rates, show rates, and internet sales performance.

Experience working within a Chevrolet or General Motors dealership.

$50,000–$85,000 annual earning potential, including base salary and performance-based bonuses.

Health, dental, and vision insurance.

Paid time off.

Opportunity to lead and develop an established internet sales operation.

Supportive, team‑oriented dealership environment.

At Kool Chevrolet, we believe that a great customer experience begins long before someone walks through our showroom doors. Our internet sales and customer communication processes are a critical part of our success, and we’re committed to continuing to improve them.

We’re looking for someone who brings fresh ideas, takes ownership of results, and enjoys developing a team that delivers an exceptional customer experience.

Kool Chevrolet is an Equal Opportunity Employer.