Lead Architect: AI-Driven Marketing Data Platform

Lumen; Trenton (NJ); On-site; USD 145,000 - 194,000; Full time

Job summary

Lumen seeks a Senior Lead Marketing Data Platform Architect to define and evolve the marketing data platform, driving scalable data products, AI-ready structures, and agentic operations. You will partner with engineering, analytics, Adobe, Salesforce, and business stakeholders to ensure a secure, scalable, and governed platform that enables advanced analytics and personalization.

You will lead architectural standards, governance, and modernization initiatives that reduce technical debt and

Qualifications

• 8+ years of experience in data engineering, platform architecture, data solutions architecture, or related disciplines.
• Deep hands-on expertise with Databricks, including Delta Lake, Spark, data engineering, governance, orchestration, and platform architecture.
• Strong experience designing and implementing modern lakehouse architectures and enterprise-scale data platforms.
• Advanced data modeling, SQL, and data architecture expertise.
• Experience designing AI-driven or AI-native data solutions and implementing automation, testing, quality controls, and deployment practices.
• Strong understanding of metadata management, lineage, observability, data governance, and platform operations.
• Advanced understanding of Adobe's digital ecosystem, including Web SDK, Launch/Tags, Customer Journey Analytics, and Adobe Experience Platform.
• Advanced understanding of Salesforce architecture, standard and custom object models, and customer data ecosystems.
• Demonstrated success translating business requirements into scalable, secure, governed technology solutions.
• Excellent communication and stakeholder management skills with the ability to influence technical and business audiences.

Responsibilities

• Own the architectural vision, governance, performance, and long-term evolution of Lumen's marketing data platform.
• Lead the design, implementation, and operational strategy of Databricks as the strategic platform for marketing data and intelligence.
• Define and maintain scalable data architectures that support analytics, reporting, customer intelligence, personalization, activation, and AI-driven use cases.
• Establish platform standards for data modeling, ingestion, orchestration, observability, testing, security, and environment promotion.
• Design and govern reusable data products that enable trusted, consistent access to marketing data across the organization.
• Drive modernization initiatives that improve platform scalability, simplify architecture, reduce technical debt, and accelerate delivery.
• Define governance standards for metadata management, lineage, schema control, data quality, and lifecycle management.
• Design for AI-native and agentic operations, including automated quality controls, monitoring, validation, testing, deployment, and operational intelligence.
• Partner with Adobe, Salesforce, analytics, engineering, and business teams to ensure seamless integration across the marketing technology ecosystem.
• Evaluate emerging technologies and architectural patterns that improve platform performance, automation, and business value.
• Provide technical leadership and architectural guidance to engineers, analysts, and cross-functional stakeholders.
• Lead architecture reviews, establish design standards, and document technical decisions that support long-term platform sustainability.

Skills

Databricks

Delta Lake

Spark

Data modeling

SQL

AI-driven data

Metadata management

Data governance

Platform architecture

Tools

Azure

Adobe Experience Platform

Salesforce

Job description

Lumen seeks a Senior Lead Marketing Data Platform Architect to define and evolve the marketing data platform, driving scalable data products, AI-ready structures, and agentic operations. You will partner with engineering, analytics, Adobe, Salesforce, and business stakeholders to ensure a secure, scalable, and governed platform that enables advanced analytics and personalization.

You will lead architectural standards, governance, and modernization initiatives that reduce technical debt and