Lead, AI-Driven Digital Discoverability & Optimization

Vertex Pharmaceuticals Incorporated

Boston (MA)

Hybrid

USD 188,000 - 282,000

Full time

14 days+

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Vertex Pharmaceuticals Incorporated seeks a Principal Analyst to lead enterprise strategy for digital discoverability across search engines and AI platforms. You will define standards for AEO, GEO, and AI-ready architectures, collaborating with Digital Customer Engagement, Commercial, Medical, and Analytics teams to improve visibility and reduce misinformation risk.

The role requires 8+ years in digital strategy or related fields, with expertise in metadata, analytics, and AI technologies.

Qualifications

Bachelor's degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred.
8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
Experience with analytics, search intelligence, and performance measurement frameworks.
Strong communication, influence, and stakeholder management skills.
Ability to operate effectively in complex, matrixed, and highly regulated environments.

Responsibilities

Define and lead Vertex's enterprise strategy for AEO, GEO, and AI-driven digital discoverability across search and AI environments.
Establish standards, governance, and best practices to improve discoverability and visibility.
Define enterprise standards for AI-ready websites and digital experiences, including metadata and schema.
Partner with teams to optimize websites for retrieval, indexing, interpretation, and citation by AI systems.
Translate search intelligence into actionable recommendations for business and content teams.
Evaluate emerging AI search capabilities and retrieval-augmented experiences.
Drive cross-functional alignment across central ops, analytics, legal, privacy, and external partners.
Support adoption of AI optimization best practices across the organization.