Senior Analyst, AI Discoverability & Digital Strategy

Vertex Pharmaceuticals; Boston (MA); Hybrid; USD 188,000 - 282,000; Full time

Job summary

Vertex Pharmaceuticals is seeking a Principal Analyst to lead the enterprise strategy for digital discoverability and AI optimization across search engines and AI platforms. You will shape AI-ready website architecture, metadata, and content strategies to improve visibility and reduce misinformation risk.

The role partners with Digital Customer Engagement, Commercial, Medical, Content Automation, and external vendors to drive standards, governance, and actionable insights.

Qualifications

• Bachelor's degree in marketing, digital strategy, communications, business, information systems, or related field; advanced degree preferred.
• 8+ years of experience in digital strategy, digital marketing, search optimization, or related disciplines.
• Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
• Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
• Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
• Experience with analytics, search intelligence, and performance measurement frameworks.
• Strong communication, influence, and stakeholder management skills.
• Ability to operate effectively in complex, matrixed, and highly regulated environments.

Responsibilities

• Define and lead Vertex's enterprise strategy for AEO, GEO, and AI-driven discoverability across search and AI environments.
• Establish standards, governance, and best practices for discoverability and citation performance.
• Define enterprise standards for AI-ready websites and digital experiences (metadata, schema, taxonomies).
• Partner with digital teams to optimize websites for AI retrieval, interpretation and citation; establish measurement frameworks.
• Translate search intelligence into actionable recommendations for business and content teams.
• Evaluate emerging AI search capabilities and retrieval-augmented experiences.
• Drive cross-functional alignment across central ops, analytics, and agency partners.
• Support adoption of AI optimization best practices across the organization.

Skills

AEO

GEO

Digital discoverability

Website optimization

AI-powered search

Education

Bachelor's degree or higher

Tools

Acquia

Analytics platforms

Search intelligence tools

Job description

Vertex Pharmaceuticals is seeking a Principal Analyst to lead the enterprise strategy for digital discoverability and AI optimization across search engines and AI platforms. You will shape AI-ready website architecture, metadata, and content strategies to improve visibility and reduce misinformation risk.

The role partners with Digital Customer Engagement, Commercial, Medical, Content Automation, and external vendors to drive standards, governance, and actionable insights.