Senior AI & Digital Discoverability Lead

Vertex Pharmaceuticals LLC

Boston, Northern (MA, KY)

Hybrid

USD 188,000 - 282,000

Full time

14 days+

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Benefits offered by this job

Annual bonus

Equity awards

Overtime pay eligibility

Job summary

Vertex Pharmaceuticals LLC is seeking a Principal Analyst for Digital Discoverability & AI Optimization to define and scale enterprise standards for AI-driven discovery across search and retrieval platforms. You will lead efforts on metadata, schema, and AI-ready content while coordinating with Digital Customer Engagement, Commercial, Medical, Analytics, and external partners.

The role requires 8+ years in digital strategy, strong stakeholder management, and experience influencing

Qualifications

Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or related field.
8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
Strong understanding of metadata, schema, taxonomies, structured content, information architecture, and digital optimization principles.
Experience with analytics, search intelligence, and performance measurement frameworks.
Strong communication, influence, and stakeholder management skills.
Ability to operate effectively in complex, matrixed, and highly regulated environments.

Responsibilities

Define and lead Vertex’s enterprise strategy for AEO, GEO, and AI-driven digital discoverability across search and AI environments.
Establish standards, governance, and best practices to improve discoverability and visibility.
Define enterprise standards for AI-ready websites, metadata, schema, and information architecture.
Partner with teams to optimize websites and digital assets for AI retrieval and citation.
Translate search intelligence into actionable recommendations for business and content teams.
Evaluate emerging AI search capabilities and retrieval-augmented experiences.
Drive cross-functional alignment across multiple departments and partners.