Lead ABM Growth Marketing for Medium Advertisers

SNAP, Inc.; San Francisco (CA); On-site; USD 121,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Lead, SMC Marketing focusing on ABM Growth Strategy to build the Medium advertiser pipeline through ABM planning aligned with SMC objectives.

You will translate BD goals into forecasts, develop channels for Medium advertisers, and design ABM plays (1:many, 1:few, 1:1) while coordinating across Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD teams. This role centers on data-driven growth in a high-impact, global team.

Qualifications

• Minimum BS/BA degree or equivalent experience.
• 8+ years in B2B marketing.
• 5+ years building B2B demand gen or ABM in high-growth environments.
• Multichannel ABM experience generating qualified accounts and pipeline.
• Strong experimentation, measurement, and attribution expertise.

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Develop new sources to acquire qualified Medium advertisers through channels like publishers, communities, newsletters, podcasts, agencies, partners, and events.
• Design 1:many, 1:few, and 1:1 ABM outreach and activation plays with defined reach, content, and outcomes.
• Drive cross-functional delivery with clear briefs, ownership, timelines, and dependencies across teams.
• Own the test roadmap for new audiences, demand sources, messages, offers, and experiences; turn successful tests into repeatable ABM plays.
• Lead the closed-loop partnership with Lifecycle Marketing, Growth, BD Strategy, and BD; define context and next steps for each qualified account.
• Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals; analyze results to scale or improve ABM plays.

Skills

ABM strategy

B2B demand generation

Forecasting

Cross-functional leadership

CRM & marketing automation

Education

BS/BA degree

Job description

Snap Inc. is seeking a Lead, SMC Marketing focusing on ABM Growth Strategy to build the Medium advertiser pipeline through ABM planning aligned with SMC objectives.

You will translate BD goals into forecasts, develop channels for Medium advertisers, and design ABM plays (1:many, 1:few, 1:1) while coordinating across Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD teams. This role centers on data-driven growth in a high-impact, global team.