ABM Growth Marketing Lead

Snap Inc.; Palo Alto (CA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Equity/RSUs

Job summary

Snap Inc. is seeking a Lead, SMC Marketing focusing on ABM Growth Strategy to join its global Small and Medium Customers organization. You will translate SMC strategy into ABM plans and drive pipeline through targeted campaigns across channels.

Ideal candidates have 8+ years in B2B marketing, deep ABM expertise, and strong cross-functional leadership. This role offers a competitive salary, RSU eligibility, and collaboration with Lifecycle Marketing and Growth teams.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in B2B Marketing.
• 5+ years building B2B demand generation or ABM in high growth environment.
• Multichannel ABM experience generating qualified accounts and pipeline.
• Strong experimentation, measurement, and attribution expertise.

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Develop new sources to acquire qualified Medium advertisers through channels like publishers, communities, newsletters, podcasts, agencies, partners, events.
• Design 1:many, 1:few, and 1:1 ABM outreach and activation plays with defined reach, content, and outcomes.
• Drive cross-functional delivery with clear briefs, ownership, timelines, and dependencies across teams.
• Own the test roadmap for new audiences, demand sources, messages, offers, and experiences; convert successful tests into repeatable ABM plays.
• Lead the closed-loop partnership with Lifecycle Marketing, Growth, BD Strategy, and BD for better targeting and ABM plays.
• Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals.

Skills

B2B marketing

ABM strategy

Forecasting

Cross-functional leadership

Experimentation & attribution

Education

BS/BA degree or equivalent

Tools

CRM systems

Marketing automation

Data analysis tools

Job description

Snap Inc. is seeking a Lead, SMC Marketing focusing on ABM Growth Strategy to join its global Small and Medium Customers organization. You will translate SMC strategy into ABM plans and drive pipeline through targeted campaigns across channels.

Ideal candidates have 8+ years in B2B marketing, deep ABM expertise, and strong cross-functional leadership. This role offers a competitive salary, RSU eligibility, and collaboration with Lifecycle Marketing and Growth teams.