Lead, SMC Marketing (ABM Growth Strategy)

Snap; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Snap Inc. is seeking a Lead, SMC Marketing to own ABM growth strategy for the global Small and Medium Customers team. You will translate SMC goals into ABM plans, build the Medium advertiser pipeline, and design multi-channel outreach and plays to drive qualified accounts and pipeline.

The role requires strong analytical skills, cross-functional collaboration, and deep experience in B2B ABM. You will collaborate with Lifecycle Marketing, Growth, BD Strategy, and BD to optimize targeting and

Qualifications

• BS/BA degree or equivalent years of experience in marketing or related field.
• 8+ years experience in B2B Marketing.
• 5+ years building B2B demand generation or ABM in high growth environment.
• Multichannel ABM experience generating qualified accounts and pipeline.

Responsibilities

• Translate BD pipeline goals into quarterly forecasts for MQAs and pipeline.
• Develop new sources to acquire qualified Medium advertisers across channels.
• Design 1:many, 1:few, and 1:1 ABM outreach plays and define outcomes.
• Lead cross-functional delivery with Content, Paid Acquisition, Events, Growth, and Design.
• Own the test roadmap for new audiences and measures for ABM plays.
• Own outcomes for MQA volume, BD acceptance rate, and sourced pipeline.

Skills

ABM strategy

B2B demand generation

Forecasting

Cross-functional leadership

CRM & marketing automation

Analytics

Account mapping

Education

BS/BA in Marketing or related field

Tools

Salesforce

Marketo

HubSpot

Tableau

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.

We're looking for a Lead, SMC Marketing focusing on ABM Growth Strategy to join Snap Inc's global Small and Medium Customers (SMC) organization. This role will build Snap's Medium advertiser pipeline strategy by translating SMC strategy and business objectives across Snap's products into account based-marketing (ABM) plan.

What you'll do

• Translate BD pipeline goals into quarterly forecasts for Marketing Qualified Accounts (MQAs) and pipeline. Provide investment recommendations by industry and region to achieve these goals.
• Develop new sources to acquire qualified Medium advertisers through established and emerging channels, including publishers, communities, newsletters, podcasts, agencies, partners, and events.
• Design 1:many, 1:few, and 1:1 ABM outreach and activation plays, defining who each play should reach, what content or experience it should offer, and what outcome it should drive.
• Drive cross-functional delivery by establishing clear briefs, ownership, timelines, and dependencies, and aligning Content, Paid Acquisition, Events, Growth, Design, Lifecycle Marketing, BD Strategy, and BD through launch.
• Own the test roadmap for new audiences, demand sources, messages, offers, and experiences. Set a clear hypothesis and success measure each test and turn successful tests into repeatable ABM plays.
• Lead the closed-loop partnership with Lifecycle Marketing, Growth, BD Strategy, and BD. Define the context and next step that should accompany each qualified account, then using BD outcomes to improve future targeting and ABM plays.
• Own outcomes for MQA volume, BD acceptance rate, completed BD meetings, and sourced pipeline goals. Measure performance against these goals and use the results to recommend which ABM plays to scale or improve using the results to recommend which ABM plays to scale or improve.

Knowledge, Skills & Abilities:

• Deep knowledge of B2B demand generation and account-based marketing, including ideal customer profiles, target-account selection, account tiering, buying-group mapping, and 1:many, 1:few, and 1:1 program design.
• Strong analytical skills, including experience managing marketing funnel, forecasting quarterly pipeline, conducting scenario planning, and translating pipeline goals into MQA targets, sourced pipeline, and investment requirements.
• Experience identifying and evaluating new demand channels and partnerships based on buyer fit, qualified reach, cost, operational effort, and pipeline potential.
• Strong experimentation and measurement discipline, including hypothesis development, test design, success metrics, maturity windows, attribution limits, and the distinctions among engagement, attributed pipeline, and causal impact.
• Excellent cross-functional leadership and communication skills, with the ability to turn strategy into priorities, briefs, ownership, timelines, decisions, and tradeoffs while influencing teams without direct authority.
• Working knowledge of sales operations and processes, including account qualification, lead-to-account matching, CRM and marketing automation, source and stage definitions, contextual BD handoffs, and closed-loop reporting.
• Strong account and buyer research skills, with the ability to translate customer needs, objections, and behavior into relevant offers, and experiences.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 8+ years experience in B2B Marketing
• 5+ years building B2B demand generation or ABM in high growth environment
• Multichannel ABM experience generating qualified accounts and pipeline.
• Strong experimentation, measurement and attribution expertise.

Preferred Qualifications:

• Experience testing new demand channels and partnerships.
• Strong CRM, forecasting and investment planning skills.
• Cross-functional leadership across Marketing, Growth, RevOps, and BD.

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information .

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to creat